Proton S70 to be cheaper than X50, Honda City and Toyota Vios; priced from under RM85k – analyst

Proton S70 to be cheaper than X50, Honda City and Toyota Vios; priced from under RM85k – analyst

The Proton S70 is expected to be priced lower than the X50 SUV, as well as its sedan rivals the B-segment Honda City and Toyota Vios, Berita Harian has reported.

Production of the S70 has commenced following the discontinuation of the the Exora MPV after 14 years of being in production, and the S70 will be marketed as a C-segment model that will bring increased competition within the segment, according to RHB Investment Bank analyst Syahril Hanafiah.

The Proton X50 is priced from RM86,300 for the base 1.5T Standard variant, and goes up to RM113,000 for the top Flagship variant.

In terms of the S70’s intended rivals, the Honda City is priced from RM84,900 for the base 1.5 S variant, while the top 1.5 RS combustion-engined variant is priced at RM99,900. For the hybrid e:HEV, this is priced at RM111,900. From Toyota is the Vios, which is sold in Malaysia in two variants; the 1.5 E at RM89,600, and the 1.5 G at RM95,900.

The S70 is expected to start from under the RM85,000 mark when its pricing is announced, undercutting its key B-segment sedan rivals in doing so. The S70 could compete not just against C-segment rivals the Honda Civic and Toyota Corolla, but could also disrupt the B-segment sedan market by offering a more powerful engine, an uprated transmission and larger dimensions.

At its base, the Proton S70 is built from the B-segment Modular Architecture (BMA) that also underpins the X50 SUV, and like its SUV sibling, the S70 is based on an existing Geely model in the fourth-generation Emgrand.

Numerous changes have been carried out, such as the replacing of the 1.5 NA engine and CVT gearbox from the Emgrand to the turbocharged three-cylinder engine and 7DCT in the S70, along with ride and handling that has been tuned for Malaysian roads.

Read more about the Proton S70 along with our first impressions, here. Proton has announced the date for the official launch for the S70, and this will be taking place November 28.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Adam Adli on Nov 22, 2023 at 11:30 am

    Expensive China car hiding in Proton name.

    Like or Dislike: Thumb up 18 Thumb down 58
  • If price properly could become a hot cake

    Like or Dislike: Thumb up 41 Thumb down 4
    • Jaguh Global on Nov 23, 2023 at 10:55 am

      Sell S70 same price with Vios and City.

      Then you know which one hot cake or hot air.

      Like or Dislike: Thumb up 9 Thumb down 1
  • Not bad. This is one of a cheaper B-segment sedan.

    Like or Dislike: Thumb up 13 Thumb down 12
  • Proton Oh Proton on Nov 22, 2023 at 11:36 am

    right price tag…good strategy to win malaysia market.

    Like or Dislike: Thumb up 23 Thumb down 6
  • China b segment ,poorly engineered car cannot jual mahal la

    Like or Dislike: Thumb up 5 Thumb down 46
  • REAL X70 OWNER WITH CAR STUCK AT WORKSHOP (FRUSTRATED) on Nov 22, 2023 at 12:17 pm

    now got new member to proton workshop campers
    club lounge

    Like or Dislike: Thumb up 9 Thumb down 23
  • komarad on Nov 22, 2023 at 12:19 pm

    Great option for those hipokrit green towelheads to get proton S70 after boikot of their beloved jewish Mercedes luxury cars, kihkikih

    Like or Dislike: Thumb up 10 Thumb down 18
  • Perlisian on Nov 22, 2023 at 12:23 pm

    “The Proton X50 is priced from RM86,300 for the base 1.5T Standard variant, and goes up to RM113,000 for the top Flagship variant.”

    Is this the official statement from Proton?

    Like or Dislike: Thumb up 7 Thumb down 24
    • X50 bah.. ko belum beli ke Suv terpaling mantap

      Like or Dislike: Thumb up 12 Thumb down 0
    • Sohai on Nov 22, 2023 at 1:30 pm

      X50 lah boss…

      Like or Dislike: Thumb up 3 Thumb down 1
    • Whats so secretive S70 price..is it classified on Nov 22, 2023 at 1:41 pm

      The pricing is lebih kurang..but whats bad is people start booking blind..Selling a 80-100K car without actual pricing is against the law.
      If Mydin hypermart has approximate or no pricing on its products,dont u think the authorities will raid it?
      People r so desperado to book blindfolded..thats amazing.
      Common Proton…dont force your fanboys to lengthen the HP loan to 10 years,when they need only 7 years.

      Like or Dislike: Thumb up 7 Thumb down 13
    • This is for X50 bro

      Like or Dislike: Thumb up 3 Thumb down 0
    • slow news on Nov 22, 2023 at 3:10 pm

      yalor…slow news day ka? how is price speculation from ‘analyst’ news worthy? majority already can guess the price will mostly slot between vios/city and civic/corolla

      Like or Dislike: Thumb up 6 Thumb down 0
  • Sell at 50k je

    Like or Dislike: Thumb up 27 Thumb down 56
    • like

      Like or Dislike: Thumb up 1 Thumb down 11
    • Nonsense on Nov 22, 2023 at 3:23 pm

      Lol. Nak bergaya, duit tak ade.

      Like or Dislike: Thumb up 27 Thumb down 1
      • Sohai on Nov 22, 2023 at 10:29 pm

        Bergaya dengan pakai Proton??
        First time I hear.
        Masa balik kampung kena park jauh jauh dari rumah tau.

        Like or Dislike: Thumb up 4 Thumb down 5
    • John Gagal on Nov 22, 2023 at 3:34 pm

      Should be similar with China price since it is CKD Geely car here anyway. Anything higher than that is a scam.

      Like or Dislike: Thumb up 9 Thumb down 18
    • Lawson on Nov 22, 2023 at 6:32 pm

      Proton wira 1.3 litre manual in 1998 is already at RM46k. Hopefully you are not smoking any ganja!

      Like or Dislike: Thumb up 17 Thumb down 1
    • Muhammad Najmi on Nov 22, 2023 at 7:03 pm

      The Executives at Proton HQ :

      “Then how do we are going to make more revenues and profit, if the price is not adjusted rightfully?” :V

      Like or Dislike: Thumb up 1 Thumb down 0
  • proton s30 on Nov 22, 2023 at 12:39 pm

    Because of the new vios, everytime got new car coming out buyer will check 3 things:
    1.got spare tyre?
    2.back seat can fold down?
    3.rear headroom cramp or not?

    Like or Dislike: Thumb up 63 Thumb down 29
    • Cicak kubin masuk baju saya on Nov 22, 2023 at 1:14 pm

      Ive sat in the s70 during preview session. And yes the headroom is wayyyyy better than perodua vios. You dont need to bend ur back to get more headroom. The back rest can also be adjusted and have spare tires as well. Eventhough only using the donut temporary tires

      Like or Dislike: Thumb up 21 Thumb down 2
  • AkooIm on Nov 22, 2023 at 1:34 pm

    Vios is the real MVP here…
    When City launched, people compares it with Vios…
    When S70 revealed, people compares it with Vios…
    Even when MB launched the new C Class, some people compares it with Vios…
    Lol…

    Like or Dislike: Thumb up 3 Thumb down 25
  • malas nak cakap on Nov 22, 2023 at 1:38 pm

    with 9 years loan no problem buy city

    Like or Dislike: Thumb up 2 Thumb down 13
    • Sohai on Nov 22, 2023 at 10:32 pm

      Ya. And when you sell it, you probably get back addition 10k more than Proton… which is the premium you pay now, but will take back later

      Like or Dislike: Thumb up 5 Thumb down 0
    • Its true. Resale value is important
      I bought a 2010 class in 2014 for RM140k + now its only worth 40k+. 70% value gone in 10 years.

      Another myvi SE i had from 2008 for 51k, sold in 2018 for 22K. Only 57% value has gone

      Like or Dislike: Thumb up 2 Thumb down 1
  • If base model starting start from the RM78,000 theb it is good start from Proton.

    Like or Dislike: Thumb up 4 Thumb down 5
    • Mr Loba Loba on Nov 26, 2023 at 10:26 am

      Agree. I think the pricing will be around what you said. In fact, I think it may start at 75k onwards.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Vtec kick in yo on Nov 22, 2023 at 2:52 pm

    Sell cheap . Cant wait for raya jam hehe.

    Like or Dislike: Thumb up 0 Thumb down 4
  • Frankc on Nov 22, 2023 at 3:59 pm

    Error.. don’t think so. It’s more likely to be on par with X50 rather than lower. No point going too low until quality affected. Vios and city is both large B segment but not C segment. I hope S70 don’t make same mistake like preve.. priced too low until too much quality compromised.

    Like or Dislike: Thumb up 15 Thumb down 2
  • civicEK on Nov 22, 2023 at 4:43 pm

    put starting 70k to 90k max la, mahal siapa mau beli

    Like or Dislike: Thumb up 3 Thumb down 15
  • Lawson on Nov 22, 2023 at 6:32 pm

    Proton wira 1.3 litre manual in 1998 is already at RM46k. Hopefully you are not smoking any ganja!

    Like or Dislike: Thumb up 16 Thumb down 1
  • OutdatedCars on Nov 22, 2023 at 6:41 pm

    No Apple Car Play or Android Auto, i dont want la… ketinggalan zaman ni… masih dalam gua.

    Like or Dislike: Thumb up 6 Thumb down 12
  • JAF_fanbois on Nov 22, 2023 at 10:03 pm

    Better buy local brand. If you buy H or T brand, you’ll forget the ground, always hogging the fast lane, always update status of car in social media even when changing bulb only, always try to mention your car when in conversation with other friends who drive local brand cars, always take other people designated parking.. and many more.

    Like or Dislike: Thumb up 2 Thumb down 1
  • vourn 75 on Nov 22, 2023 at 11:21 pm

    What a waste of time on this competition and tactics by Proton… Just tell us how much the price of each variant so we know. At the end of the day it’s the China design and made you rebadge so, again… Don’t waste our time.

    Like or Dislike: Thumb up 5 Thumb down 1
  • Vourn75 on Nov 22, 2023 at 11:29 pm

    Stop playing mind game with us, Proton. Just tell us the price of each variant how much. We are sick of this expired tactics of marketing gimmick… After all it’s China designed and made.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Hisham on Nov 23, 2023 at 12:13 am

    Paul Tan quoted Berita Harian as source. Berita Harian quoted RHB Investment analyst as source. 1 more week of similar & recycled story until official revelation by Proton to maintain hype & interest. This is the time to look at other brand’s promotion, sure banyak discount to counter Proton.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Junkies otr on Nov 23, 2023 at 8:07 am

    Pls scrap all vehicles above 20yrs laa. BTW, Bengs won’t buy this car.

    Like or Dislike: Thumb up 1 Thumb down 1
  • Last car before EV on Nov 23, 2023 at 9:46 am

    Compared to vios city lose only on higher fuel consumption and timing belt maintenance. Specs, handling, power far win can be comparable to altis and civic dy.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Li Si Mon on Nov 23, 2023 at 2:34 pm

    Expected for a non-turbo version. Disappointed at last. Not interested anymore.

    Like or Dislike: Thumb up 1 Thumb down 0
  • KeteCinaBulanMsia on Nov 23, 2023 at 7:50 pm

    RM70K boleh beli la… more than that, jgn harap la. Pasal otak melayu kosong kena pakai China kete as nasional car… cukup la tipu rakyat.

    Like or Dislike: Thumb up 1 Thumb down 2
  • Syabas Proton. Saya support

    Like or Dislike: Thumb up 0 Thumb down 0
  • Afiq Aziz on Nov 28, 2023 at 10:47 am

    No cars should be proced at RM 85k especially coming from a brand like Proton. It’s ridiculous. Proton should have been sold to Peugoet instead of Geely.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Cheaper? Below 85k? Yes, for the base model. But Flagship will definitely be higher. Probably start around 82k

    Like or Dislike: Thumb up 0 Thumb down 0
 

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