Nissan is trying to bolster its flagging ASEAN sales with the launch of the Serena S-Hybrid in Thailand. Eagle-eyed readers will already know that the “S-Hybrid” tag means this is not the latest C28 model that’s already offered in markets such as Singapore and Indonesia.
That’s right – what you’re looking at is the previous-generation C27 that is now eight years old, fully imported from Tan Chong’s Serendah plant in Malaysia in what appears to be a straight swap with the Kicks e-Power. Worse still, this MPV is being priced at 1,469,000 baht, which is the equivalent of RM190,000!
For that not-inconsequential sum, you get a 2.0 litre MR20DD direct-injected four-cylinder petrol engine, producing 150 PS at 6,000 rpm and 200 Nm of torque at 4,400 rpm. It’s mated to an Xtronic CVT and a 1.8 kW (2.6 PS) electric motor that provides 48 Nm of accelerative boost when needed, with drive sent to the front wheels. Combined fuel consumption is rated 14.2 km per litre on the NEDC cycle.
The sole Highway Star variant (the lower of the two trim levels in Malaysia) comes with bi-LED projector headlights, front and rear fog lights, dual power-sliding doors, a tailgate spoiler, 15-inch silver alloy wheels, keyless entry, push-button start, first- and second-row Zero Gravity seats, fabric upholstery, automatic air con with digital rear controls, a seven-inch central instrument display and digital speedometer, a 360-degree camera system with moving object detection (MOD) and six speakers.
One benefit that Thai buyers get is a larger 10.1-inch Kenwood infotainment touchscreen, still with Apple CarPlay and Android Auto. The car also comes with six airbags, stability control, autonomous emergency braking, lane departure warning, blind spot monitoring, rear cross traffic alert and a driver attention monitor – all also standard in Malaysia. Just two colours are available, White Solid and Diamond Black.
The launch of the C27 in Thailand means the introduction of the current C28 – which is already being teased on the Nissan Thailand website – is still a ways away, which doesn’t bode well for Malaysia. What do you think of this news and especially the price? Sound off in the comments after the jump.
GALLERY: Nissan Serena S-Hybrid facelift in Malaysia
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Wrong move to save your ass, Nissan
Tan Ah Chong is a joke….Nissan + TAC = Disaster
dont buy Nissan right now.
they will bankrupt next year.
try google yourself if didnt believe me
Automotive industry of whole world is in the mess. Not only Nissan, Volkswagen, Ford and many car companies are struggling, due to the many China car companies is dumping the car price and new energy vehicle adoption.
For China car companies, they are not in good shape too, only 2 EV car companies is profitable, all remaining losing money.
Same, try google.
Must be easy for armchair analysts like you to just blame everything wrong on the Chinese instead of looking at other factors. Case in point: Nissan struggling to stay alive in USA where there is no Chinese automaker presence at all.
The legacy automakers like Nissan and Ford been complacent and taking consumers for granted by increasing prices each year while continue to offer substandard products.
LOL Tan Chong and the Nissan brand are dead in Southeast Asia. There’s no way to turn this fact around. It’s just a prolonged burial at this point.
RIP Nissan….
They are in trouble yet they choose to further be in trouble. Still sitting in a cave.
RIP NISSAN
Really happy to see the news that Malaysia exporting cars to other countries.
In order to grow Malaysia automotive industry, I think governments should support more on the real local CKD manufacturing plant, instead of giving incentive to those fake CKD (SKD) product, which only doing some simple screwdrivers jobs, and let many China brands to simply dump their over-produced products to our market, earn all our hard-earned money and no contribution to Malaysia.
More like government should provide a lot more incentives such as 0 import tax and excise duties if CKD in Malaysia. Because history has proven if can have 0 import tax and excise duties, Malaysian can get to drive a variety of good safe vehicles.
Trying to sell more things that nobody wants, how’s going to help?
Kamikaze move. Sayonara Nissan. Per an earlier Paultan.org article, Nissan has only 12 to 14 months to live, if they don’t get a new shareholder to take up what Renault has let go of. As a brand, Nissan is going to be like Sleeping Beauty, waiting for her Prince possibly for the next 100 years. But the Prince has so many more other choices!
It sounds like this:
Hahahahahahahahahahahahahahahahahahaha!!!!!
coffin van for RM190k…must be kidding me
Too late nissan.
Nissan only have one real car, the great GT-R, the rest all trash.
Oh dear 8 years old model. Malaysians have no choice but you can’t fool the thais. What a joke ETCM
‘bankcrupcy’ of idea of where nissan is going in malaysia. old models is coming into malaysia or so called outdated. Kick e-power that comes in with older version goes to show, nissan in malaysia is “seeking to lag behind the market” needs. so bad. tan chong is obviously not doing nissan brand justice in malaysia
With this engine specs in nowadays, this is very outdated. Still insist low power for low fuel consumption? Plus with electric motor inside? Sorry Nissan, you are kidding with me.
Serena is no where near the RM200k mark. a fair pricing will be RM150k at best. pricing the car near Recond Alphard and Vellfire spells death.