BYD Thailand has decided not to sell the Shark 6 PHEV pick-up truck there because of low orders, according to Autolifethailand.tv. The vehicle opened for booking at the 2025 Bangkok International Motor Show in March and was to be limited to 500 units, but apparently only 153 orders have been received.
The Thai publication posted on social media that local distributor Rever Automotive is requesting the cancellation of all 153 orders and that no booking fees have been collected. At a smidge under 1.7 million baht (RM221k), the Shark 6 PHEV costs considerably more than the Toyota Hilux, Isuzu D-Max and Ford Ranger in the Land of Smiles.
BYD Auto (Thailand) GM Ke Yubin told Autolifethailand.tv in an interview that because the Shark is a CBU China import, it’s subject to over 30% tax, making it difficult to price competitively. BYD will choose another pick-up truck to be produced in Thailand next year. The Shark (or Shark 6; same car) is the only BYD pick-up truck we know currently, so maybe it’s something we haven’t seen yet.
At 5,457 mm long, 1,917 mm wide, 1,925 mm tall and with a 3,260 mm wheelbase, BYD’s pick-up truck is no baby shark. The PHEV system (dubbed Dual Mode Off-road Super Hybrid) features a 184 PS/260 Nm 1.5 litre turbo petrol engine, a 231 PS/310 Nm front electric motor, a 204 PS/340 Nm rear electric motor and a 29.58-kWh Blade LFP battery. Learn more about the vehicle here.
BYD Shark 6 PHEV at the 2025 Bangkok International Motor Show
BYD Shark global official images
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Man that’s disappointing because it probably explains the delay in introduction our market.
It is rather unfair to say it costs significantly more than “Toyota Hilux, Isuzu D-Max and Ford Ranger” because it is actually competing against the Ford Raptor priced at THB1.9m (Shark is THB1.7m).
I am not optimistic BYD will bring it to MY now TBH
Imagine if Msia had 30% CBU tax on top of importation taxes. Prices in Thailand are actually higher than Msia! Yet rakyat dun cukur and instead wanted to change 60 year old stable gomen for f&cks sake.
60 year old stable govt performed terribly. they are the reason why SGD is 3 times stronger than MYR .
it’s a CBU, why need to stop selling?
the ‘rhd BYD Shark 6 has been experiencing good sales in Australia since its launch, quickly becoming one of the best-selling vehicles and a top-selling ute.
its too big and too high spec for thai. thai buyers mostly looking for something more utilitarian and basic.
Poor sales probably meant they cannot be arsed to keep parts and train people to maintain it.
Also I called BYD branch here and they said it is still coming to Malaysia, just don’t know when yet. They could be misinformed, anyway fingers crossed
after all, thai ppl has more sense than us, they know wat to pick
poor Sabri will cry mommy…uhh uhh..
BYD cancels Thailand because not enough orders! WTF What smartass decided that? They expect a shitload of orders just after showing it on a show in Bangkok where the majority of people do not attend. How can they expect orders without showing the model at their dealers? They want magic or think people are stupid?