The meteoric rise of Omoda & Jaecoo in Malaysia has culminated in it reaching the milestone of selling 30,000 units locally in less than three years, ever since it launched the Jaecoo J7 in July 2024. We were one of the first global markets to receive the car (and the brand as a whole), and it became something of a phenomenon, luring customers away from more established makes.
Even now, the Chery offshoot continues to be popular. It sold over 17,800 units in 2025, and last month, the company became the third best-selling non-national brand after Toyota and Honda, having consistently vied for this spot with the main brand. Its lineup has also flourished in the intervening years with the addition of the Omoda C9, Jaecoo J8 and J5, and plug-in hybrid variants of the J7 and C9.
“This accomplishment is a shared success,” said O&J Malaysia boss Chris Tan. “It is made possible by the unwavering support of our partners, stakeholders, and most importantly, our loyal customers. Their trust has been the primary engine driving us forward.”
All this feeds into the brand’s wider global success – during the Chery International Business Summit (IBS) amidst the recent Auto China show, the company announced it has sold a cumulative one million vehicles, again in just three years. It has expanded its international footprint to 64 markets and aims to sell one million units annually by 2027.
Back home, the range is set to grow this year with the launch of the Omoda C7. That car has been teased for a while and had even been frequently spotted undergoing testing on our roads in the second half of last year, but its launch was presumably postponed to focus on the Jaecoo J5 and Omoda C9 PHEV. Following it will be the C4 that was shown at Auto China, possibly coming next year.
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30,000 sales are a small step; Jaecoo and Omoda could do even better by delivering modern cars that aren’t underpowered.
Congratulations on this mini-milestone! The Malaysian CKD plant is also ready to build them.
Chery are just built to impress you (it’s hideous) on the showroom floor. No sauce behind that facade, no driving pleasure, no heritage, no proper human engineering. Pure marketing stunt. I’d rather buy a properly made car at the same price, even more, with less power. Buy a car with a soul, not a glorified iPad on wheels. 200K SUV buy a used 2019 Q7..
newme – Car brand named after a Chinese deity can sell here meh? Won’t mengelirukan the public?
congrats on selling 30000 motorcycles. hopefully with the new model the rear wheels will actually stick on so we can classify it as a car. also i cannot get over the fact that those things look like mutilated range rovers. cannot come up with their own design is it?
the picture looks nothing like a range rover, are you blind .