BMW Individual showcases customised G11 7 Series

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For most of us, having the financial freedom to purchase a brand new G11-generation BMW 7 Series would be more than what we could ever ask for in life. Then, there are those who are fortunate enough to possess a tad more “freedom” compared to the rest. In their eyes, a run-of-the-mill 7 Series wouldn’t cut it – not when everyone at the office is busy comparing the finish on their business cards.

For them, there’s this – a G11-generation 7 Series customised by the good people at BMW Individual. The German carmaker’s personalisation division has revealed a touched-up BMW 750i to parade what its men and women can really do should customers require that added bit of exclusivity.

So what’s different on this fettled limousine? For starters, the entire car is coated in what BMW Individual calls ‘Almandine Brown’ – a metallic finish with a multi-colour reflecting effect. Next up is the adoption of V-spoke 20-inch bi-coloured forged alloy wheels. Said wheels also feature laser-engraved ‘BMW Individual’ lettering – said detail is also to be found beneath the ‘750i’ insignia.

Click to enlarge images.

Inside, the car is differed from its lesser siblings via the inclusion of fine-grain Merino leather in Tartufo while the headliner is trimmed in Alcantara with the same hue. Said upholstery features hand-woven piping and weave-style stitching to allow for its distinct pattern. Elsewhere, the cabin is trimmed in a Piano Black finish for a tasteful contrast while the hue is mirrored on the leather-wrapped BMW Individual steering wheel.

No mechanical changes have been touted on this particular mule, though. BMW Individual also states that it is capable of turning “almost every customer request, no matter how individual, into reality with style and hand-crafted perfection.” Note the keyword – almost. Guess money can’t exactly buy you everything, then.

GALLERY: G11/G12 BMW 7 Series

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Gregory Sze

An “actor” by training, Gregory Sze realised that he has had enough of drama in his life. Following his number one passion (acting was actually number two), he decided to make the jump into the realm of automotive journalism. He appreciates the simple things in life – a simple car with nothing but back-to-basics mechanical engineering and minimal electronics on board.

 

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