Hyundai has just opened it’s new 50 million Euro headquarters in Germany, part of the company’s strategy to become one of Europe’s top automotive brands. The new HQ in Offenbach, near Frankfurt, will be Hyundai’s central for European sales, marketing and aftersales divisions.

Hyundai’s headquarters was previously located in Russelheim, Germany. The center will now be expanded into a dedicated European Research and Design Centre.

Combined with Hyundai’s first European plant in the Czech Republic, Hyundai will now centralise planning, design, production and sales for the European market within Europe itself. Shown above is the Hyundai Arnejs Concept, the base for a new European Hyundai.