BMW’s sales and marketing chief Michael Ganal says BMW wants to increase cooperation with rival Mercedes-Benz, as it would allow both carmakers entrepreneurial freedom. Both companies are dependant on cutting edge automotive technology, and could do with each other’s help which ultimately would reduce costs.
BMW and Mercedes-Benz are already working together with GM on hybrid-related technologies, which include a special compact motor which can be integrated into rear-wheel drive configurations. This hybrid system is expected to debut on a future hybrid 7-Series, and the upcoming S-Class Bluetec-Hybrid.
There is also another technology partnership which BMW is involved in – it’s MINI’s engines are a joint effort by BMW and PSA Peugeot Citroen, and the same MINI Cooper and Cooper S engines in various tune levels are also used in Peugeot cars.