Nasim Sdn Bhd, part of the Naza Group and the distributor of Peugeot in Malaysia, will undertake a rebranding exercise which will involve all its branches and dealers. This follows the French carmaker’s recent unveiling of a new global brand identity along with an updated logo. “The re-branding exercise will take place at our four new branches first before being carried out at the existing 10 branches and eight dealerships,” the company said, adding that the entire exercise was expected to be completed by year-end.
Four new branches? Yes, Nasim plans to expand its branch network to four new locations – Ampang, Puchong, Ipoh and Melaka – over the coming months. Four new models are slated for 2010, as announced earlier.