Mazda has unveiled a new concept called the Shinari at a private press event held in Milan recently. This new four-door coupe concept will give the public a hint to the future direction the Mazda family will take in terms of design language.

Given the designation “Kodo”, it replaces the oddball Nagare design language that we’ve all become accustomed to, most recently seen on the latest version of the Mazda5 M{V. In Japanese, “Kodo” translate to “soul of motion” and the creation of the design was a joint effort between Mazda’s design studios in Japan, U.S. and Germany.

General Manager of Mazda Motor Corp design division Ikuo Maeda had this to say when asked when the new design language will appear on new models, “this design will lead to the next generation of Mazda design and will lead to other elements.”

Apart from the usual, Mazda also unveiled their plans of wanting to compete with luxury carmakers and has confirmed that they will be improving the quality of their interior levels. “We want to play in the same group as BMW and Audi. On fit and finish we want the same level of quality, ” said Derek Jenkins, director of design for Mazda North America.

The Shinari will make its official debut at the Paris Motor Show on the 30th of September this year. Check out the picture gallery after the jump.

[zenphotopress number=999 album=1460]