This writer isn’t the biggest fans of pick-up trucks, but I can’t deny the coolness of the Ford F-150 SVT Raptor. Remember those monster trucks on TV long, long time ago? Here’s one you can own and drive (sadly, only if you’re in the USA), with a 411 bhp 6.2-litre V8 under the hood and a new for 2011 four-door SuperCrew body. There’s now an optional “digital mud” graphic pack too!

The pack consists of matte black graphics – including the F-150 SVT Raptor logo that runs along the hood. The digital mud, a combination of matte and glossy black paint, is splashed across the box side, meant to replicate mud that would be thrown from the truck’s tyres when off road.

“For off-roaders, mud on their truck is a badge of honor. Owners like to show what they have experienced with the amount of mud on their truck. But they also are proud of the condition their truck is in. Digital mud provides the best of both worlds, so even when the truck is clean, it still shows off its true nature,” said Bruce Williams, F-150 SVT Raptor designer.

“When I started looking at off-road racing history for inspiration, I noticed that a lot of Ford Broncos from the 1970s were running matte black hoods to reduce the glare. So it’s a protective graphic that has a functional benefit and ties in with our racing heritage,” he added.

More pics after the jump!

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