For BMW Group Malaysia, it has become tradition to celebrate Chinese New Year with events and the introduction of special edition variants, and 2011 is no different. This year’s CNY@BMW event will usher in the Year of the Rabbit with ‘Open House’ at all its 15 dealerships throughout Malaysia

Held next weekend (15-16 January), CNY@BMW open houses will have family activities such as Chinese Dragon Phoenix Caligraphy Method drawing, intricate Rice/Micro Carving and traditional performances such as Mask Changing and Lion Dance. Visitors will also have a chance to get their fortunes read and tuck into a Yee Sang buffet spread.

That’s nice, but for many the “main course” will be the cars. There will be three special edition BMW 3-Series variants on display – the 320d M Sport, 323i Exclusive Edition and the 325i Sports Edition. All feature exterior and cabin upgrades, additional features and Brake Energy Regeneration – the latter is part of BMW’s Efficient Dynamics measures.

With Brake Energy Regeneration (BER), the 2.0L turbodiesel in the 320d consumes just 5.3 litres per 100 km compared to 5.8 litres per 100 km for the standard car. Both the 323i and 325i, which are powered by a 2.5L inline six, now consume 8.6 litres per 100 km, half a litre less than cars without BER. That’s quite a big difference we’re looking at. BER has now become standard for all 3-Series models in Malaysia except the 320i Coupe.

Equipment wise, the special edition 320d M Sport adds on BMW Individual High Gloss Shadow Line window frame surrounds and BMW Navigation System Professional to the M Sport kit list, which already includes the M Aerodynamics package, M Sports suspension, 17” double-spoke M light alloys (style 194M), BMW Individual headliner anthracite and Aluminium Glacier Silver interior trim.

The 323i Exclusive Edition gets 17” star-spoke light alloys (style 339), a silver bar in the front apron as well as chromed window recess cover and kidney bars. This luxurious feel is carried over inside with Bamboo Anthracite trim.

Last but not least is the 325i Sports Edition. This athletic and sporty variant already has the M Sport package (M Aerodynamics package, M Sports suspension and 18” M Light alloys in Ferric Grey metallic) and new additions include High Gloss Shadow Line window frame surrounds, black chrome finishing for its double exhaust tips, black Dakota leather seats with blue contrast stitching and matching velour floor mats. Like the 320d, this 218 hp machine’s cabin is fitted with BMW Individual headliner anthracite and Aluminium Glacier Silver trim.

Besides the above, also on display are the locally assembled BMW X1 variants, the X1 xDrive 20d and BMW X1 sDrive 18i. This is what they cost:

BMW 320d M Sport – RM260,800
BMW 323i Exclusive Edition – RM275,800
BMW 325i Sports Edition – RM309,800
BMW X1 xDrive20d – RM298,800
BMW X1 sDrive18i – RM238,800

Head on down to your nearest BMW dealership to check out the cars for yourselves!

UPDATE: We have added image galleries of all three models after the jump.

BMW 320d M Sport
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BMW 323i Exclusive Edition
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BMW 325i Sports Editon
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