BMW has put up an interactive video on YouTube where they introduce the concept of trim “lines” to their latest compact sports sedan. This concept of lines first debuted on the 1-Series, where it was offered as either an Urban Line, a Sport Line or the M-Sport.

For the 3-Series, three different trim lines are introduced at launch – the Luxury Line, the Modern Line and the Sport Line. It kinda reminds me of Mercedes-Benz’s Classic, Elegance and Avantgarde. Watch the video above, and choose either one of the three different trim levels when prompted to in the little interactive menu at the end.