By now many would have already heard of, or participated in the Test Drive Kia On Tour 2011 campaign, a roadshow organised by Naza Kia. Test Drive Kia On Tour started in May at 1Utama PJ before heading to Penang and Johor Bahru, stopping over in Seremban and Melaka. The final leg was recently held at The Curve, Mutiara Damansara.

Those who went got to check out and test drive Naza Kia’s products such as the Forte, new Sportage and Sorento SUV. The company is happy with the response – a total of 600 bookings were collected throughout, from a total of 3,144 test drives conducted.

A big pull was that those who went and test drove stood a chance to win a Forte, besides mystery gifts for those who signed up as fans of Kia Malaysia’s Facebook page. Some 4,896 people “liked” Naza Kia and 9,000 entries were received for the grand prize draw.

This morning, it was announced at Menara Naza Kg Baru that Mohd Ismail Ibrahim from Kuala Lumpur has won the grand prize. The 38-year old baker received the keys to his new Forte from SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group.

Interestingly, the Forte winner (who currently drives a Myvi) test drove a Forte at The Curve, so he’s getting what he was interested in!

The team is already planning for next year. “Next year, we will take the Test Drive Kia On Tour roadshow to more destinations in the country,” said Datuk Hafiz Syed Abu Bakar, COO of Naza Kia, adding that there should be six legs including locations in East Coast and East Malaysia.

Instead of trying to lure people to showrooms, Naza Kia is bringing its showroom to the people, which is a clever move.