Toyota’s Prius c hybrid is arriving in Malaysia soon. The hybrid was unveiled in production model form at last year’s Tokyo Motor Show and was introduced into the Japanese market – in its Aqua domestic version form – in Dec, so its impending arrival here is pretty rapid, by any measure.

We earlier had the brochure to work on (the resolution isn’t great because it’s from Facebook, so the image has been descaled), but have now updated the story accordingly; the UMW Toyota website already has details on the car, as well as an estimated pricing – RM103,990, which will be welcome news for those looking at a cheaper alternative to the more upmarket Prius. At this price point, it’s looking very much competitively priced against the Honda Insight.

The Prius c wears a 1NZ-FXE 1.5 litre Atkinson cycle mill, which has 73 PS at 4,800 rpm and 111 Nm at 3,600-4,400 rpm for numbers, and it works alongside an electric motor/Ni-Mh battery combination offering 61 PS and 169 Nm, together offering a combined 101 PS output. The system is mated to an E-CVT drivetrain.

Features include halogen projector headlamps, front fog lamps, fabric seats, cruise control, a 3.5-inch full colour multi-information display and a 2-DIN head unit with USB and iPod compatibility. Other features on the Prius c include a four-spoke urethane steering wheel with tilt and telescoping adjustment, power retractable sideview mirrors and electric power steering.

Brakes are front discs and rear drums, and the car sits on 15-inch wheels with 185/60 series rubbers. On the safety front, there are seven airbags (front, front side, curtain and driver knee) as standard, as well as VSC, traction control, EBD and brake assist

Five colours are available for the car, these being Silver Metallic, Black Mica, Citrus Orange Mica Metallic, Super Red V and Lime White Pearl CS, the last shade adding RM800 to the total price.

On the options list is a DVD-AVN package, which consists of a 2-DIN audio unit with colour touchscreen, navigation system and reverse camera, and this one goes for RM2,990.