Ford’s Malaysia sales up by 145% in 2011, led by Fiesta

Ford’s Malaysia sales up by 145% in 2011, led by Fiesta

Ford today announced that 2011 retail sales in Malaysia rose 145% from the previous year to 7,188 vehicles. This big jump represents the brand’s best annual performance since 1997. Ford is distributed here by Sime Darby AutoConnexion.

Unsurprisingly, the fantastic result owes a lot to the popularity of the Ford Fiesta, the sharply styled and feature rich B-segment global car. 2011 was the first full year of sales for the Fiesta, which found 4,297 new homes.

Before the Fiesta, the Ford name here has been synonymous with “Ranger” for the longest time, and sales of the pick-up truck rose more than 17% to 2,274 units. Sales of the C-segment Focus also increased 58% from the previous year to 263 units.

Ford’s Malaysia sales up by 145% in 2011, led by Fiesta

“This is an outstanding achievement for both Ford and our partner Sime Darby AutoConnexion, and highlights the unmatched commitment we have to our business and our customers in Malaysia,” said David Westerman, Regional Manager, Asia Pacific, Ford Export & Growth Operations.

Last year, Sime Darby AutoConnexion launched the S-MAX MPV and the facelifted Mondeo, both powered by 2.0-litre Ecoboost turbocharged engines. 2012 will see the local launch of the all new Ford Ranger “and other segment defining products,” teased Westerman.

Ford’s Malaysia sales up by 145% in 2011, led by Fiesta

Could the new Focus be one of these “segment defining” cars? Thai production of the new Focus will begin around mid-year at the company’s new plant at Rayong, and the C-segment entry could sneak in before 2012 comes to a close.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • That means a late 2012 before the new Focus comes in.. I hope they do bring in the TDCI by then.

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  • trinitrotoluene on Jan 20, 2012 at 5:40 pm

    seems like everybody’s sale is increasing, so who’s sales is declining?

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    • There is the case where everyone can increase.

      Example:
      2010, total car sale 500k sold.
      2011, total car sale 800k sold.
      There is an increase of 300k, distribute it to everyone, everyone will see an increase.

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      • Actually the sales figure for 2010 is 600k+, while 2011 total only 500k+. Go check the star news posted a few days ago…

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  • Olbert on Jan 20, 2012 at 5:51 pm

    Fiesta is laughable car, kind a sluggish design and not suitable for men only for girls

    I think Kia Forte is the right choice for both genders.

    Like or Dislike: Thumb up 0 Thumb down 1
    • chris on Jan 20, 2012 at 6:32 pm

      Hmmm…another KIA sales man….

      Like or Dislike: Thumb up 1 Thumb down 0
    • droll on Jan 20, 2012 at 8:33 pm

      harlo. laugh all you want. the statistics don’t lie. LOL

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    • OilChange on Jan 21, 2012 at 7:33 pm

      ken block is a girl ka?
      ken block drives forte ka?

      Kia forte join rally or not? wut rally? IRC? APRC? WRC? Estet RC? KAmpong RC?

      Like or Dislike: Thumb up 1 Thumb down 0
  • redrules on Jan 20, 2012 at 7:16 pm

    Any news on the new Escape/Kuga?

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  • droll on Jan 20, 2012 at 8:34 pm

    what about the new mondeo mk5 aka the fusion?? i wonder if they will bring in the fiesta ST since the ecoboost engine works with ron95.

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  • jaybond on Jan 20, 2012 at 9:40 pm

    Expect to see the new Focus hatch and perhaps the hatch version as well, coming to our shore soon.

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  • Really weird and girlish styling, plus no resale value…the back view also very bad since the hatchback so high..

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    • Yea true…go buy the “ooh-so-masculine” vios then…and yes, whats the thing about resale value? If you cant afford one, or sooo worried of losing money, go for others…let others decide how they wanna to spend or “lose” their money. Idiot!

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    • soundsfishy on Jan 26, 2012 at 8:30 am

      or you’d wanna say the ‘fat girl in oversized skirt’ look of myVi is not girlish?? not even appear in any auto racing

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  • OilChange on Jan 20, 2012 at 10:18 pm

    it will go down… as they are so stupid. they sell alot of cars, but the SC remains crappy as usual.

    dont believe me?

    go to ford fiesta FB… sux big time…. so many problems.
    car with problems is acceptable… but SC with problems?

    i own 1 btw….

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  • Maserati on Jan 21, 2012 at 9:47 am

    Rubbish, fiesta is a crap car with lousy service

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  • How abt new explorer? Are bring in as well.

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  • fatty ahbeng on Jan 21, 2012 at 12:58 pm

    ford fiesta very fast woo…

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  • bobdbilder on Jan 21, 2012 at 10:15 pm

    Its good to see Ford back here with a proper car. They had a look at what they sold here the best and it has always been hatches. Hopefully the numbers will make them see the light and match the car with a proper H manual and keep the weight down.

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  • nebula87 on Jan 22, 2012 at 12:11 am

    The rise of American!

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  • Remember the good old days when we had the Capri, Cortina, Escort, TX3 etc?

    Those were good days for Ford.

    The Fiesta is good but what about internationally recoginised Fords like ; Puma, Ka, Mustang etc?

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  • This is so late.

    SDAC now offers the sedan model with all the features of the sports and 7 air bags, with an increase in price to 83,388, which is RM 1K cheaper than the sports, which still only has 2 airbags.

    That only proves that SDAC can afford to offer better spec-ed cars for lower prices, provided they can “live” with lower profit margin.

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