Bad news, folks. The Range Rover Evoque Convertible concept will remain a concept after all, as Car and Driver reports that a production version of the drop top Evoque is unlikely to be built. You knew it was too good to be true – one can’t fly too close to the sun without getting burned. Cue tears.

Turns out the response from Land Rover’s internal study groups didn’t favour the 2012 Geneva stunner, leaving little reason to justify its production cost hence ruining its economic feasibility. The similarly slanted Nissan Murano CrossCabriolet hasn’t exactly been flying off the showrooms either, so maybe LR dodged a bullet here.

On the flipside, it’s also mentioned that an open top Evoque variant with a fully retractable panoramic roof (a la the Citroen DS3 Cabrio and Fiat 500C) is a solid possibility. This move would retain one of the Evoque’s design pillars (pun intended) – its steeply sloping roof – guaranteeing that its unique visual impact remains intact.

Oh well, even as it is there’s no shortage of customisation options on the Range Rover Evoque, so the loss of a sunny side up option isn’t such a big loss. Or is it?