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Suzuki is currently revamping it’s product line-up in face of changing markets. With Japanese youth shying away from cars in general and it recently pulling out all of its automobile products from North America, it turns to the market that everyone’s looking at right now – China.

The Suzuki Authentics Concept makes its world debut at Auto Shanghai 2013, and it is a preview of an upcoming C-segment sedan, targeted squarely at the category of cars that’s one of the most lucrative in China. It will have to go head to head against the likes of the Ford Escort, Citroen C4L, and Volkswagen Lavida when it comes out by the end of 2014.

The production version of the Suzuki Authentics will be built and distributed in China by Suzuki’s JV company Chongqing Changan Suzuki Automobile Co. It does look good in concept form, however from experience we all know how much of a concept Suzuki goes into a production car – just look at the trio of Suzuki Kizashi Concepts that were showcased before the production car was unveiled – there’s a really massive difference!