Volvo C30

Just as Lexus says goodbye to the LFA, it’s now Volvo’s turn to give the C30 hatchback a final salute. The last ever car, an Ice White R-Design model breathed on by Polestar, will be given to a lucky British motorist – if he/she can locate it!

The car will leave Gothenburg, Sweden on June 13 and start heading towards a specific area in the UK over the next two days, with the audience’s help on Twitter. Each #LastEverC30-hashtagged tweet not only brings the car closer to the UK but enters the person posting into a competition to win extra prizes along the way.

On June 15, participants will have to unlock the car’s exact location by solving four clues posted on www.LastEverC30.co.uk and then get there as fast as they can to complete one final task. Whoever does this first will be crowned the winner and owner of the last ever C30. Quite ingenious, as contest ideas go.

The C30 was the first truly ‘young’ Volvo of the modern era, and more than 200,000 have been sold globally. Previewed by the Volvo Safety Concept Car at the 2001 Detroit show and shown in production form five years later in Paris, the C-segmenter went on to spawn REEV and Swedish Touring Car racing derivatives.

In 2006 a company called Evolve created a C30-based concept that drew inspiration from Formula One (the yellow fellow in the gallery). Unveiled at SEMA that year, the car had F1-style active aerodynamics, adjustable suspension and AWD, besides packing 507 hp and 635 Nm of torque.

So we bid adjö to the Swedish beauty as she disappears into the Twilight. Sad really, she was still so young.