Lamborghini will present its renewed Ad Personam personalisation programme at next week’s Geneva show. Currently available for the Lamborghini Aventador range, it will soon be extended to the Huracan. The long-serving Gallardo‘s replacement will be making its motor show debut in the Swiss city as well.

The new options increase the ability to commission a new Lambo right down to the smallest details. Passenger compartment colour combinations have been increased, with an expanded choice of leather and Alcantara hues, as well as the range of colours for floormats and seatbelts. New dual-colour exterior paint and livery possibilities are also offered.


The new range of materials include semi-aniline leather and high-tech materials such as Forged Composite, a Lamborghini patented carbon-fibre material. From hand-stitched seat emblems and monograms inside the passenger compartment, right through to requests for custom colours – everything is possible.

Customers taking advantage of the Ad Personam programme can also configure their cars at the Lamborghini plant in Sant’Agata Bolognese, assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand and traditions.


The blue Aventador Roadster pictured here is an example of Ad Personam in action. It boasts Forged Composite inserts on the front spoiler, air intake, rear spoiler and in the cabin. The mirrors and transparent engine hood details have been are in matte silver instead of black, while the body colour is a customised colour called Blue Sideris.

The special shade of blue matches the dual-colour rims and the Forged Composite roof with blue highlights and special Y-shaped livery. Click on the pics to see the details up close.