This is the Renault Duster Oroch, a “Sport Utility Pick-up” that’s set to debut at the Buenos Aires International Motor Show. Quite obviously based on the Renault/Dacia Duster SUV, the French carmaker says the Oroch is the first pick-up to be derived from a C-segment platform.

Previewed by a concept last October, the production Oroch is primarily targeted at Latin America, where light pick-ups sell about 900,000 units a year. Renault’s rationale is this – if you consider B-segment pick-ups either too small in the cabin or too small in the bed, and one-tonne pick-ups too big and pricey, the Oroch should be right up your alley.

The Duster’s durability, robustness and high ground clearance carry forward into a rugged and even slightly funky body, including a roll bar that appears to double up as roof rails, pronounced rear haunches, 16-inch wheels and signatured tail lamps.

Announced are 1.6 and 2.0 litre four-cylinder petrol engines, plus a new seven-inch Media NAV Evolution touch-screen with navigation, USB, AUX and Bluetooth.