The first official images of the Borgward BX7 have surfaced prior to its debut at the 2015 Frankfurt Motor Show this month. After 54 years of inactivity, the German carmaker is finally back in business with its revival spearheaded by Christian Borgward and Karlheinz Knöss – the former is the grandson of company’s founder.

So, what exactly do we have to go on about the Borgward BX7? For starters, it looks to have been equipped with a front grille directly plucked from the folks at Buick but with the marque’s rhombus-shaped logo embedded within instead. The whole front fascia, in fact, carries a heavy dose of Teutonic attitude.

Elsewhere, a panoramic glass roof is present on top while the rear of the SUV looks almost like a cross between a Porsche Cayenne and a Hyundai Santa Fe. As for technical details, Auto Bild reports that the Borgward BX7 measures in at a length of around 4,700 mm and will boast a seven-seater layout – the BX7 will also be available with a five- or six-seater configuration.

Under the bonnet, said SUV is reported to be powered by a turbocharged 2.0 litre four-cylinder petrol engine with 224 PS – said mill will be mated to a seven-speed dual-clutch transmission. All that power will be diverted to the road via an all-wheel drive system with an electronically-operated BorgWarner-sourced multi-plate clutch. Also joining the petrol unit at launch will be a plug-in hybrid variant.


The plug-in BX7 will feature the same combustion engine coupled to an electric motor for a total output of 401 PS. A fully-electric range of 55 km has also been touted. Other specs include a maximum boot capacity of 1,344 litres as well as a 12.3-inch infotainment system with WiFi and smartphone connectivity.

Additional driver assistance features will include a 360 degree surround view camera and adaptive cruise control. As for standard safety kit, expect a decent number of airbags and a braking assistant system with pedestrian protection along with the usual plethora of acronyms.

At launch, the Borgward BX7 will only go on sale in China and other emerging markets while European customers are expected to wait a little longer till they can get their hands on one. According to reports, the SUV is expected to be priced from €26,000 (RM125,882).