In a new advertisement released by Lexus, the brand showcases two of its premium vehicles; the facelift Lexus LX 570 and the Lexus LS. The new marketing campaign illustrates the LX 570 in action, or how the SUV offers luxury in action for that matter, according the Japanese premium automaker.

Entitled “Different Routes,” this is the second part of the campaign, with the first being “Shortcut” which showed the LX 570 making its way to the top on its own. The former aims to showcase how there’s more than one way to the top, while the latter demonstrates the LX’s precision and power in addition to its “opulence” and capability, the brand says.

According to Brian Smith, vice president of marketing at Lexus, “The new LX marketing campaign highlights the vehicle’s modern design and engineering that effortlessly bridges high luxury with true ruggedness,” he says. The campaign is slated for broadcast on TV, digital, print and out-of-home media in the US.

Over on our shores, the big luxury SUV is slated to arrive sometime within this quarter, as Lexus Malaysia has confirmed earlier. The LX facelift gets a one-piece spindle grille, new LED headlamps and rear lamps and redesigned bumpers.

Lexus LX 570


2013 Lexus LS