Toyota will be bringing five Toyota Racing Development (TRD) concepts to the 2015 Specialty Equipment Market Association show, more popularly known as SEMA. Toyota’s official line is that it is looking for feedback on the SEMA Edition cars from journalists and visitors to the Las Vegas gathering.
“We believe the SEMA Edition TRD versions of these vehicles will appeal to a crowd that needs a great all-around vehicle plus even more sportiness. We’re anxious to gauge public response to these concepts,” said Steve Appelbaum, national engagement marketing manager at Toyota USA.
The fab five – Corolla, Camry, Avalon, Highlander and Land Cruiser – are Toyota’s core models across the most popular North American segments, and they look really good. Not too extreme, like many SEMA cars end up being. “We think our SEMA Edition TRD vehicles will surprise many. These concepts are hot – dare we say sexy – vehicles that are equal parts show and go,” Appelbaum added.
USDM mainstream Toyotas such as the Corolla and Camry already have a sportier flavour than their “rest of the world” siblings, and TRD turns things up a notch in both aesthetics and performance.
The smallest car here is based on the Corolla LE Eco variant, which is the eco champ of the range and has eight hp more than the other models. The stock CVT gearbox has been replaced by a six-speed manual here, and performance is further enhanced by a TRD custom free-flow cat-back single exhaust system. Ride height has been lowered by one inch in front and 1.5 inches at the back, and those bronze 19-inch TRD wheels are wrapped with fat 255/30 rubber.
TRD’s “midsize car” started life as a Camry XSE V6. Lowering springs bring ride height down by the same quantum as on the Corolla, benefitting aerodynamics, handling and of course, looks. Not your dad’s Camry, this one sits on 21-inch bronze wheels and boasts TRD performance-tuned struts, brake pads, and a custom free-flow cat-back performance dual exhaust system.
The other car familiar to us is the Land Cruiser, now in 2016 facelift form. The refreshed J200, already legendary for its all-terrain capability and reliability, gets even more off-road performance from TRD.
While the rear of this SEMA Land Cruiser is at stock height, the front end has been raised a full two inches for even more impressive ground clearance and angle of approach. A TRD skid plate protects the underbody. Up front, the stock suspension has been enhanced by TRD adjustable remote-reservoir coilover shock absorbers, while TRD adjustable remote-reservoir shocks and springs augment the rear suspension.
Exterior details serve both style and substance. They include a TRD brush guard with LED driving lights; a TRD performance off-road air snorkel; bronze-coloured TRD tubular running boards; and a roof-mounted cargo pod. The TRD performance cat-back dual-tip exhaust features an innovative offset design. The ultimate Toyota SUV rides on 285/55 tyres and TRD 20-inch wheels.
Also check out TRD’s mean-looking full-size Avalon saloon and three-row “mid size” Highlander SUV below.
Toyota Corolla TRD Concept
Toyota Camry TRD Concept
Toyota Avalon TRD Concept
Toyota Highlander TRD Concept
Toyota Land Cruiser TRD Concept
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Don’t be fooled by Toyota in Malaysia and Toyota overseas. In overseas, Toyota cars are highly specced. All got VSC and at least 6 airbags.
In Malaysia, UMW has been cheating Malaysians the past 30 years. Our Toyotas in Malaysia are “Moving Coffins” because UMW has stripped out nearly all basic safety features available in the global Toyota.
Even if you drive a Camry, the car is nothing but a Moving Coffin with no VSC and just 2 airbags. UMW don’t care for Malaysian lives, janji untung lebih. You cacat kena accident also they don’t care.
Cannot even complain to Gomen cause UMW is majority owned by the Gomen. So, if you complain or sue, the ball-less judge will just throw your case out.
Where is the “you can never go wrong with sushi” guy? Miss him already
That’s why Honda crowned the private vehicle segment
You copy and paste all the time. Futhermore, take noteb of your jamban English. Nobody like the childish Sam Loo here, some of is dont like the lousy arrogant sales man rather than the car.
No VSC?
In the 80s or 90s, TRD used to meant shorter gear ratio, shorter final gear ratio, sportier spring, sportier absorbers, sportier thermostat, higher flow oil filter, higher flow air filter, spark plug cord set, LSD, etc.
Now it is just so gay, skirts, lips and wings.
where is the vios trd concept? how come american people are not interested on a b-segment car that can swiftly drift in putrajaya?
Maybe its my taste but seems Malaysian TRD Vios and Altis (strangely not TRD but actually looks fanstactic wit the edgy design) design much better than the US versions
TRD stand for Toyota Racing Development, but there’s nothing racing nor development for UMW vios and altis. Maybe UMW should call them as TSD, Toyota Skirt/Sticker Development.
TRD is correct – Toyota Ricing Development.
Who cares about VSC it is not fool proof as long as u drive like ah beng noting can save u not even God
What is the deal with the ugly wheels? They look out of place, like they were taken from a different car. The Camry Hybrid has such wheels too.
Mr. Toyoda please. The wheels should be in harmony with the car. What happened to Toyota car design lately? They used to be boring but OK. Now they look messed up and bad. Honda can make nice looking cars, so why not Toyota?
Is it
The American auto designs dont seem to suit Asian taste…seems we prefer Jap or German designs..British Frenc and Aussi oso boring or weird
Toyota build awesome car.