Europeans have taken to the Ford Ranger in a big way, making it the best selling pick-up truck in the region for 2015. Since its introduction in 2011, Ford’s share of the market has jumped to 23.5% in the first three quarters of this year, surpassing the Toyota Hilux slice of the pie.
As of November 2015, Ford delivered 25,500 Rangers, representing a 32% increase over last year’s figures. According to Ford, European customers appreciate the new design, full-range of safety features, in-car gadgets and its five-star Euro NCAP rating.
Roelant de Waard, Ford of Europe’s Marketing, Sales & Service VP, said “Ranger’s combination of all-round capability, rugged styling and safety continues to prove unbeatable. Orders for our new Ranger are already running ahead of expectations – with particularly strong demand for the flagship Wildtrak model featuring exclusive exterior and interior design and a striking new Pride Orange signature colour.”
Among the features the European Ranger boasts are – Lane Keeping Alert, Lane Keeping Aid, Traffic Sign Recognition, Adaptive Cruise Control with Forward Alert, Front and Rear Park Assist, Rearview Camera and standard ESC with rollover mitigation and trailer sway control. Additional features include SYNC 2 voice-activated connectivity system, Adaptive Load Control, Emergency Brake Assistance, Hill Launch Assist and Hill Descend Control.
The Ford Ranger sells in Germany at a starting price of RM125,000, including VAT. In Malaysia, the Ranger retails at a base price of RM91,500 up to RM132,188 for the range-topping Wildtrak.
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Sam Loo Hilux going down… RV going down
wildtrax 4 month waiting period…
1m first comment here..:)
The Ford Ranger is cheaper in Malaysia than in Germany? How come?
Germany pipu will say ini semua salah Najib. According to RBA macais
What is RBA?
Those ‘Malaysian’ aligned to Republic of singapore, Britain, or America (RBA).
That’s our mistakes. Should not make the conversion immediately and especially when our ringgit value is low.
By the way the price is including of VAT… Or value added tax. Similar to GST.
Without GST perhaps the price is only about 110k… And if using the ringgit value a year ago could have been somewhere in the region of 80k
hai-lat no lat-hai
Car thieves’ next target.
Say goodbye to Hilux!
New generation Hilux not sold there yet?