Mercedes-Benz Malaysia looking into the possibility of more hybrid models – C350e PHEV being explored

2015 Mercedes-Benz C 350 e SF 1

We can expect Mercedes-Benz Malaysia to continue where it left off in 2015, and the year has begun with a bang with the launch of the GLC, GLE and GLE Coupe yesterday. Earlier, we reported on new models that can be expected this year, with the charge led by the facelifted W176 A-Class as well as the all-new W213 E-Class.

A stronger push towards diesels is also being explored, as shown by the debut of the GLE 250 d 4Matic, and so it was only natural for us to ask MBM’s vice president of marketing, Mark Raine, about potential developments on the hybrid front during the conversation we had with him at the launch of the three SUVs.

Given that the company has been granted an extension on import duty and excise tax exemptions for its hybrids, the question was obviously if MBM had any plans to expand the product portfolio beyond the two models it is currently offering, namely the Mercedes-Benz S 400 Hybrid and W212 E 300 BlueTEC Hybrid, both of which are locally-assembled at its plant in Pekan.

Raine said that since the company now had the assurance of that extension from the government, it was looking into further plans for hybrid models. “At the moment, we’re just looking at our strategy and product portfolio to see where hybrid models makes sense, and look at how we can expand our production plant capability even further,” he said.

The news about the C 350 e Plug-In Hybrid set to be locally-assembled in Thailand for the domestic market prompted us to ask if the model was being considered for Malaysia. At the international media drive for the car in San Francisco last year, MBM had said that there were no plans to introduce the car here. Had its arrival in the Kingdom altered that view?

It turns out that it has. “We’re exploring the possibility of the C 350 e Plug-In Hybrid, as well as other models,” Raine said. The car has to be locally-assembled to obtain the necessary tax reliefs, but the proximity of a production base close to these shores has undoubtedly helped pitch that possibility along.

“Throughout Southeast Asia, we have local CKD production (in Indonesia, Thailand, Vietnam, Malaysia), and we have a close affiliation between all the components in the network. One of the things that we look at as a company is if we do go ahead and introduce something as a localised product, will it be easier for the other markets (in the region) to follow? Thailand having the C 350 e Plug-In Hybrid is a good basis on which we can build on, and so, yes, it makes it easier,” he stated.

He added that any plans involving PHEVs needed to be meticulously explored. “It’s not just about briinging the car in. The crucial element is the infrastructure in the country, whuch we only have limited input on, and so that needs to be carefully thought out. We of course have a wallbox for customers to install in their home, but an infrastructure beyond that is needed.”

2016-mercedes-benz-suvs-mark-raine-claus-weidner

The particular W205 C-Class variant is powered by a M274 DE 20 AL 2.0 litre petrol engine with the same output tune as the regular C 250, with 208 hp and 350 Nm for numbers. Working together with an 80 hp/340 Nm electric motor, combined power output for the car is 275 hp and 600 Nm.

A high-voltage lithium-ion battery with a total capacity of 6.38 kWh provides the C 350 e with an all-electric range of 31 km. The battery can be recharged from an external power source in around 1.5 hours via a wallbox or through a 230 volt/16 ampere 3.7 kW single-phase public charging point.

Alternatively, it can be tanked up via a domestic power socket, with a charge time of around two hours running off a 230 volt/13 ampere 3.0 kW single-phase supply. The engine can also juice up the battery to its maximum while on the go, though the commute has to be long enough to do so.

GALLERY: W205 Mercedes-Benz C 350 e Plug-In Hybrid

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • sick&tired on Jan 15, 2016 at 11:37 pm

    nice! rich can save more money while the middle and lower class continue to suffer!

    Like or Dislike: Thumb up 6 Thumb down 8
  • Aero (Member) on Jan 16, 2016 at 5:20 am

    Honestly, MBM would be daft not to bring in the C-Class Hybrid. There’s a strong chance it could be priced under RM200k. As it stands, the C-Class is already their best-selling model. Having been in one recently (C250 AMG Line), I can see why… it’s like a baby S-Class ! It may not have massaging seats, or a sumptuous wine compartment … but what the C-Class represents is tremendous value for money.

    Like or Dislike: Thumb up 8 Thumb down 0
  • Mak Esah on Jan 16, 2016 at 9:21 am

    Eee kalau aku beli ni naiklah bill letrik kan??

    Like or Dislike: Thumb up 4 Thumb down 4
  • seancorr (Member) on Jan 16, 2016 at 1:23 pm

    It’s the normal hybrid that they need to bring in and not a plug inhybrid. Where are all the rich people staying in high end condos gonna charge their cars?

    Like or Dislike: Thumb up 1 Thumb down 3
    • Kundun on Jan 16, 2016 at 3:58 pm

      Dunno, ask the bmw i8 owners if they have this problem?

      Like or Dislike: Thumb up 3 Thumb down 1
      • Powerbnk on Jan 17, 2016 at 8:18 am

        Just plug in 100000mah power bank. Done.

        Like or Dislike: Thumb up 2 Thumb down 1
      • someone who can afford i8 costing 1 million RM is highly likely to be staying in bungalow not condo.

        Like or Dislike: Thumb up 0 Thumb down 0
    • Nikolai on Jan 18, 2016 at 6:21 am

      You do realize that PHEVs can also charge while driving on petrol power right?

      Like or Dislike: Thumb up 0 Thumb down 0
      • if u plan on charging most of the time while on the go, then u might as well buy a normal hybrid instead of a plugin hybrid.

        Like or Dislike: Thumb up 1 Thumb down 0
        • Nikolai on Jan 25, 2016 at 9:18 am

          My point is that you’re not restricted to charging only at wall plug points. Which means that even if you live in a condo, the battery can still be charged while on the go (hence rebuffing the OP’s point of asking how condo dwellers are going to juice up).

          Besides, there isn’t a normal hybrid option available anyway (unless you don’t mind buying the diesel C300 Bluetec Hybrid, which doesn’t exist here yet).

          Like or Dislike: Thumb up 0 Thumb down 0
  • Hybrid theory on Jan 16, 2016 at 4:09 pm

    Interesting times ahead…

    Like or Dislike: Thumb up 1 Thumb down 0
 

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