The Range Rover Evoque has been a resounding success for its maker, and this piece of news confirms it. The Evoque has reached the 500,000 units milestone at the Halewood plant, just over four years after deliveries of the stylish SUV started. This makes it the fastest-selling and most successful Land Rover ever produced, and the quickest to reach the 500k mark.
One in every three Land Rovers sold around the world is an Evoque and strong global demand ensures the production line at Halewood is in operation 24 hours a day, with a new vehicle coming off the line every 80 seconds!
The launch of the Evoque transformed the fortunes of Halewood, which welcomed £250 million (RM1.47 billion) of investment to bring the model to market. The Evoque’s arrival at Merseyside saw the introduction of a third shift, and in just four years the plant’s workforce trebled and production quadrupled. The Evoque Convertible made its world debut at the LA show in November 2015 and will go on sale from spring 2016 as the first of its kind.
The 500,000th Evoque follows recent major milestones for Land Rover. In April 2015, the Indian-owned British company celebrated its 6,000,000th vehicle sold. In June last year, LR marked the 2,000,000th Series Land Rover and Defender vehicle with a bespoke model assembled by key figures from the legendary 4×4’s past. It was auctioned at Bonhams in London in December to raise funds for charity, fetching £400,000 (RM2.35 million).
In Malaysia, the 2016 Range Rover Evoque facelift was launched in January. Powered by the Si4 2.0 litre turbocharged petrol engine with 240 PS and 340 Nm, and packing new features, the five-door Evoque is yours from RM430,000.
GALLERY: 2016 Range Rover Evoque facelift
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Hairdresser’s suv
still use FORD engine…. lol
Well, it used to be Ford engine. JLR has opened a new engine plant to produce Ingenium engines for JLR. And 2016 Evoque and all other JLR products except for 6cyl v6s are using the Ingenium engines.
Evoque with such a premium pricing can reach 500k units within 4 years time. Not to mention this number can be achieved tru global marketing and sales, hence stressing the importance of going global in his era. Don’t forget the rise of SUVs market which contributed significantly as well. Meanwhile Proton despite 30+ years of protectionism and so called “globalisation” of sales, still didnt manage to get its “premium” models to hit this milestone. Shambolic indeed. Mesti kutuk
Love to own one, but way to expensive for me.. i better get a house instead. Gorgeous looking SUV btw!
can i horray for Tata Group too??!!