BMW Malaysia launches new Regas Premium Sabah 4S centre in Kota Kinabalu – replaces FM Autohaus

BMW Malaysia launches new Regas Premium Sabah 4S centre in Kota Kinabalu – replaces FM Autohaus

BMW Malaysia together with authorised dealer Regas Premium Auto have launched the new Regas Premium Sabah dealership in Kota Kinabalu, Sabah. The dealership takes over from FM Autohaus and will operate in the existing 53,500-square feet facility located along Jalan Penampang.

The 4S (sales, services, spare parts and systems) facility caters to BMW and BMW Motorrad vehicles, along with service facilities for BMW i and MINI brands. Regas Premium Sabah is a joint venture between TM Vision Auto Services, a subsidiary of TBMC Group of Companies, and Regas Premium Auto.

Regas Premium Auto is also the authorised dealer representative for BMW, MINI and BMW Motorrad in the state of Sarawak. The company also handles the BMW i brand as of 2016, and established the first-ever BMW i public charging facilities in East Malaysia at CityOne Megamall Kuching last year.

“Partnerships and collaborations with our dealer representatives such as Regas Premium Sabah form crucial touch points to deliver our promise of Sheer Driving Pleasure to our customers in the country,” said Harald Hoelzl, managing director and CEO of BMW Group Malaysia.

“While Regas Premium Sabah is now a new dealership in Kota Kinabalu, its owners Tan Brothers Machinery Company (TBMC) and Regas Group of Companies are no strangers to the premium automotive industry in East Malaysia,” he continued, adding that East Malaysia contributes over 500 vehicles to BMW Group Malaysia’s performance, with Sabah accounting for over 200 vehicles. In 2017, the company saw deliveries rise 17% across the range compared to in 2016.

“The BMW Group is the leader in ‘Mobility of the Future,’ delivering the best premium products and the best premium services for individual mobility. The brands representing the premium automaker are also the fastest growing brands in the premium segment in Malaysia with innovations that are leading the automotive industry in the country, which is why it has been an ambition for us at TBMC Group of Companies to represent the brand here in Sabah,” commented Matthew Tan, managing director and dealer principal of Regas Premium Sabah.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 
 

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