Perodua has announced the retirement of its longest-serving president and CEO, Datuk Aminar Rashid Salleh, who will be stepping down after nine years of service at the end of 2018. Under his leadership, the national carmaker managed increase its market share from 31.2% in 2010 to over 37% as of year-to-date 2018.
Aminar was also responsible for other initiatives within the Perodua Group, including improving its aftersales division, cost efficiency, quality and delivery. The most significant is a RM1.3 billion investment to set up Perodua Global Manufacturing, the country’s first Energy-Efficient Vehicle (EEV) plant as certified by the Ministry of International Trade and Industry (MITI).
“The Perodua board of directors wishes to thank Aminar for his contributions to Perodua and to the Malaysian automotive industry as a whole,” said Perodua chairman Tan Sri Asmat Kamaludin in an official statement.
Succeeding Aminar will be Datuk Zainal Abidin Ahmad, who previously held the role of vice president of Perodua Auto Corporation. The man tasked with taking over the helm at Perodua will be the first president and CEO to be selected from within the company.
His resume includes participating in the formulation and continuous development of the National Automotive Policy (NAP), as well as establishing the Sendayan, Negeri Sembilan powertrain hub, which incorporates Daihatsu Perodua Engine Manufacturing.
Zainal holds a Bachelor’s Degree in Management Information Systems and Accounting from the Pacific Lutheran University, Washington, USA. His career with Perodua began in 1995 in the cost control department, where he was directly involved in creating Perodua’s manufacturing cost structure.
In his new role, which begins effective January 1, 2019, Zainal will look to further enhance the company’s efficiency and competitiveness, with an emphasis on expanding Perodua’s export business.
“To this end, the Perodua board of directors looks to Zainal to lead the charge as he has the capability in managing Perodua as well as its vendors, suppliers and dealers to become regional players. Taking Perodua regional requires someone that can not only lead but who can also effectively engage the government and together navigate the ever-challenging automotive industry,” commented Tan Sri Asmat.
“Zainal has also proven his ability to work well with all shareholders, including Daihatsu Motor Company of Japan in bringing new technology to Perodua and encouraging investment within the country. The future of Perodua depends on our ability to work more harmoniously with Daihatsu as they have always been very supportive of us. Zainal has proven that he is well-suited for this task,” he added.
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Oops. Retire? P2 will be better or?
Habisla P2, this new CEO for sure will make the market share drop and by January 2019 P2 has no more kedai.
Wow. Another 17 days and all P2 closed shop? That’s fast dude. What a comment
Yeah true that’s why everybody buy Proton X70 while zero customers buys Copycat Perodua Terios as everyone knows that new Perodua SUV design is not by Perodua designers, new Perodua SUV is actually design from Toyota Designers who makes Toyota Rush while Perodua Company just rebadge for new Perodua SUV. No wonder, this is why everyone cancelled booking Perodua SUV as everyone have placed order for Proton X70 and Toyota Rush
No false that’s why everybody buy Perodua Terios while zero customers buys Copycat Proton X70 as everyone knows that new Proton X70 design is not by Proton designers, new Proton X70 is actually design from Geely Designers who makes Geely Boyue while Proton Company just rebadge for new Proton X70. No wonder, this is why everyone cancelled booking Proton X70 as everyone have placed order for Perodua Terios and Toyota Rush
Bro, your comment really making me laugh out loud. What a day!
An accountant who will be in control. Expect future cars to be cheapened and lower standards than currently lows. P2 shud have a car enthusiast as their head so that customers dun get cheated with lousy uninspiring cars.
Who is leading Proton then? Lousy car, losing market share, clueless service centre, non functioning marketing team with tiga suku engineers.
sedap ngat komen anda. dah ke mana menghilang nilai murni diri….
betui bai, krete syok sendri p1 xkmana pon.
Pipu buy P2 coz it is cheaper not because it is good
A person who has vast experience in car manufacturing and himself understands about cars and has been effective in increasing P1 market share and quality until Customer Satisfaction is now above P2. Helped by dedicated engineers that did such fantastic job of RHD conversion unlike lazy Frenchies and 10,000 workers who managed to bring in 12,000 bookings.
Thanku Datuk Aminar!! May the force be with u Datuk Zainal!
Takut de…jkjk
Congratulations Datuk
Hopefully perodua will go downhill
They alredi on the slippery slope by choosing an accountant as their boss.
He have both IT Engineer and accountancy and plus long experience in Automotive
Working in the Finance Dept of an automotive company dun make a person an automotive engineer. Bosses shud be persons who had hand on experience.
Datuk aminar is doing great job. Well done.
Malaysian automotive in 2019:
P2 will release terios
New axia
Ckd x70 will be 10k cheaper
Fully p1 x70 will be 20k cheaper
New model to replace iriz, probably new satria
Honda will lose market share
Toyota is still going strong with hilux and vios
Mazda will overthrow the germans for entry luxury segment
Peugeot and kia will gain momentum
Not going to be good for nissan, hyundai and vw
P1, P2 and naza will increase export
A degree holder can upgrade CEO? Nowadays the automotive industry standard slightly not so strict already.
Said by a loser
if i’m the CEO of P2, all P2 cars will be turbocharged or supercharged.
I will make the engineers tune the Axia 1.0 to 120bhp, rivaling Ford.
I’m sure my cars will sell in greater numbers.
But When Under New Perodua CEO Administration is here, definitely it will be the same quality and don’t expect to have turbocharged engines for Perodua. Already use 4 speed gear and slow engine, that’s good enough.
No more see greedy and evil face in Perodua
#ASSC23
Dear Sir
How can i contact with Perodua COE .
Best Regards