Datuk Zainal Abidin Ahmad (left) succeeds Datuk Aminar Rashid Salleh (right) as president and CEO of Perodua beginning January 1, 2019

Perodua has announced the retirement of its longest-serving president and CEO, Datuk Aminar Rashid Salleh, who will be stepping down after nine years of service at the end of 2018. Under his leadership, the national carmaker managed increase its market share from 31.2% in 2010 to over 37% as of year-to-date 2018.

Aminar was also responsible for other initiatives within the Perodua Group, including improving its aftersales division, cost efficiency, quality and delivery. The most significant is a RM1.3 billion investment to set up Perodua Global Manufacturing, the country’s first Energy-Efficient Vehicle (EEV) plant as certified by the Ministry of International Trade and Industry (MITI).

“The Perodua board of directors wishes to thank Aminar for his contributions to Perodua and to the Malaysian automotive industry as a whole,” said Perodua chairman Tan Sri Asmat Kamaludin in an official statement.

Succeeding Aminar will be Datuk Zainal Abidin Ahmad, who previously held the role of vice president of Perodua Auto Corporation. The man tasked with taking over the helm at Perodua will be the first president and CEO to be selected from within the company.

His resume includes participating in the formulation and continuous development of the National Automotive Policy (NAP), as well as establishing the Sendayan, Negeri Sembilan powertrain hub, which incorporates Daihatsu Perodua Engine Manufacturing.

Zainal holds a Bachelor’s Degree in Management Information Systems and Accounting from the Pacific Lutheran University, Washington, USA. His career with Perodua began in 1995 in the cost control department, where he was directly involved in creating Perodua’s manufacturing cost structure.

Perodua chairman Tan Sri Asmat Kamaludin

In his new role, which begins effective January 1, 2019, Zainal will look to further enhance the company’s efficiency and competitiveness, with an emphasis on expanding Perodua’s export business.

“To this end, the Perodua board of directors looks to Zainal to lead the charge as he has the capability in managing Perodua as well as its vendors, suppliers and dealers to become regional players. Taking Perodua regional requires someone that can not only lead but who can also effectively engage the government and together navigate the ever-challenging automotive industry,” commented Tan Sri Asmat.

“Zainal has also proven his ability to work well with all shareholders, including Daihatsu Motor Company of Japan in bringing new technology to Perodua and encouraging investment within the country. The future of Perodua depends on our ability to work more harmoniously with Daihatsu as they have always been very supportive of us. Zainal has proven that he is well-suited for this task,” he added.