India looking to lure Tesla to set up assembly base with cheaper production costs compared to China

India looking to lure Tesla to set up assembly base with cheaper production costs compared to China

India’s transport minister Nitin Gadkari has said that the country is willing to provide incentives to ensure Tesla’s cost of production is less than in China, if the carmaker commits to building its EVs in the second most populous country in the world.

“Rather than assembling [the cars] in India they should make the entire product in the country by hiring local vendors. Then we can give higher concessions,” Gadkari said in an interview with Reuters.

“The government will make sure the production cost for Tesla will be the lowest when compared with the world, even China, when they start manufacturing their cars in India. We will assure that,” he added.

India looking to lure Tesla to set up assembly base with cheaper production costs compared to China

The bold offer comes several weeks after Tesla registered a company in India earlier this year, with the company expected to begin sales by mid-2021. The Model 3 will reportedly be the brand’s first offering in the country, which will arrive as a fully-imported model. Gadkari has previously said that Tesla will only consider local assembly and manufacturing based on buyers’ response to its cars.

India is aiming to curb pollution in its major cities as well as to boost local manufacturing of EVs, batteries and other components. By having Tesla (and other potential carmakers onboard), the huge market could see an increase in EV uptake in the country and become a major export hub, especially with about 80% of components for lithium-ion batteries being made locally now.

However, there are some issues that India must first deal with to convince Tesla to make its car there, as the country’s EV market is immensely small, with just 5,000 out of 2.4 million cars sold last year being fully electric. The high pricing of EVs and poor charging infrastructure are said to be the reasons for the low demand.

India looking to lure Tesla to set up assembly base with cheaper production costs compared to China

By comparison, Tesla already has a production plant in Shanghai, China (Gigafactory 3), and the country recorded 1.25 million new energy vehicles – including EVs – sold in 2020 out of total sales of 20 million, accounting for more than a third of Tesla’s global sales.

China also has a comprehensive EV policy that mandates companies to invest in the sector, while India is still working on finalising the details of a production-linked incentive scheme for automotive and component makers, as well as for setting up advanced battery manufacturing units.

A recent tightening of emission regulations last year for carmakers is a step forward for India, and the country is looking to enforce stricter fuel efficiency rules from April 2022, which could compel brands to add electric or hybrid vehicles to their line-ups.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Karam Singh on Mar 08, 2021 at 4:38 pm

    India is stepping in the right direction but even though it has over 1.3 billion ppl but the vast majority of them live in poverty. Just like China some 15 years back.

    It has a lot of millionaires though. Tens of thousands millionaires.

    Like or Dislike: Thumb up 4 Thumb down 4
    • With huge excess capacity in Tg malim, better to Tesla here then empty factory for so long…

      Like or Dislike: Thumb up 5 Thumb down 2
      • Why So Serious on Mar 08, 2021 at 9:16 pm

        Malaysia doesn’t need more imbeciles especially from the privileged rich and spoiled variety.

        Like or Dislike: Thumb up 2 Thumb down 0
  • It will almost never happen, India doesn’t have the policy and structural coherence China has in governing Foreign Investments and business. Supply chain across states can already kill not to mention differing laws and taxation complicating matters. Vietnam would be the more likely fit though its closer distance to China means that there is no need for production there as well.

    Like or Dislike: Thumb up 10 Thumb down 2
  • CarMutcat on Mar 08, 2021 at 5:05 pm

    India …. Tens of housands of Millionaire in US$ or India Rupee ??? Basically less than 1,000,000 people can affort a TESLA . Plus where is your Charging Point ? At HOME only ?? Plus .. Electricity in India is NOT cheap. So …Make NO sense to have a Ev …… Unless your EGO say os.

    Like or Dislike: Thumb up 13 Thumb down 6
  • Perhaps the government of india should think about nation sanition and others infrastructure 1st

    Like or Dislike: Thumb up 12 Thumb down 5
  • Chris Lau on Mar 08, 2021 at 6:55 pm

    The only advantage Tesla setup base in India will be no competition. Unlike China where they have homegrownTesla rival such as Nio, BYD and Xpeng. But poor infrastructure is the downside, and the market potential which hardly be seen

    Like or Dislike: Thumb up 7 Thumb down 1
  • “The only advantage Tesla setup base in India will be no competition.”

    There is Tata Nexon EV, at about 78k MYR.

    Like or Dislike: Thumb up 1 Thumb down 1
  • YinDia on Mar 09, 2021 at 8:58 am

    maybe the indian version of Tesla will come with a Honda generator powered by cow dung?

    Like or Dislike: Thumb up 7 Thumb down 6
    • Mohan Nair on Mar 11, 2021 at 4:48 am

      No wonder do not see any Malaysian multinationals when Indian companies have. Malaysians can keep living in Lala land and by then Tesla will have started building the Giga India.

      Like or Dislike: Thumb up 0 Thumb down 0
 

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