Proton S50 confirmed for end-2023 launch – bigger C-segment sedan to be positioned above Persona

Proton S50 confirmed for end-2023 launch – bigger C-segment sedan to be positioned above Persona

Proton S50 rendition by Theophilus Chin

Alongside the announcement for what has now been confirmed to be the Proton X90, the national carmaker has also announced that there will be an all-new model to join the Proton line-up.

Proton CEO Li Chunrong has confirmed that the all-new model will be launched by the end of this year, and as it will not be replacing any existing model that is currently on sale from the national carmaker, this would likely be what been tipped to be the Proton S50, a C-segment sedan that will go above the Persona. This will be one of a total of eight models that Proton will have in its line-up by the end of 2023, according to the CEO.

This has widely been tipped to be based on the Geely Emgrand, based on spy images of development units sighted on Malaysian roads so far, and with the Geely sedan as a base, a likely powertrain to be offered is the China-market Emgrand’s 1.5 litre naturally aspirated petrol engine that outputs 114 PS and 147 Nm of torque, driving the front wheels through a CVT gearbox.

Proton S50 confirmed for end-2023 launch – bigger C-segment sedan to be positioned above Persona

Proton S50 spyshots (second row)

There is also the possibility of using a turbocharged engine from within the group’s portfolio, and sharing the B-segment Modular Architecture (BMA) with the Proton X50 means that the upcoming sedan could use the 1.5 litre inline-three cylinder petrol engine that makes up to 177 PS and 255 Nm in its most powerful form.

While the S50 may be in the region of the C-segment category by size – its 4,638 mm length and 1,822 mm width are closer to those of the C-segment Honda Civic and Toyota Corolla – it is expected to have pricing more in the ballpark of the B-segment, which means that it is likely to be priced to compete against the likes of the Toyota Vios and the Honda City.

As a reference, the B-segment Persona sedan is priced from RM47,800 for the 1.6L Standard CVT, RM53,300 for the 1.6L Executive CVT and up to RM58,300 for the top 1.6L Premium CVT variant as currently listed on the Proton official website price list.

This would suggest that by being positioned above the Persona, pricing for the upcoming S50 would likely start from the RM60k mark, which is apt because this has been said to be a replacement for the Preve of 2012, which started from RM59,990 at its launch, and went up to RM72,990 for the top of the then-three variants when the Preve made its debut.

GALLERY: 2022 Geely Emgrand (Philippines market)

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Made In China on Mar 28, 2023 at 7:48 pm

    Proton on strike!

    Like or Dislike: Thumb up 16 Thumb down 6
    • Raja Celup on Mar 29, 2023 at 7:29 am

      Lol…better use original Geely logo to sell it. No more pretending.

      Like or Dislike: Thumb up 23 Thumb down 36
      • Why dont you tell that to Perodua as well. 100% copy paste

        Well-loved. Like or Dislike: Thumb up 85 Thumb down 5
        • Roti john on Mar 29, 2023 at 10:07 am

          Soon, all of Proton cars will a rebadge of Geely cars, might as well just change Proton name into Geely, Proton is Game Over already

          Like or Dislike: Thumb up 20 Thumb down 29
          • Daihatsu Axia on Mar 29, 2023 at 10:32 am

            Pathetic soul….Your curse didn’t work?

            Like or Dislike: Thumb up 11 Thumb down 3
          • Aikon on Mar 29, 2023 at 11:35 am

            It will be Geely developed cars for now. We want cheaper cars right? And Proton needs to make money per car too right? So not spending too much on R&D is going to give a lower price to buyers and make the car profitable. So, just take only lah. Perodua also do the same thing. Win-win.

            Like or Dislike: Thumb up 45 Thumb down 1
        • Both Perodua and Toyota sell cars @ Malaysia.
          But Geely no sell car here.

          Raja Celup prefer to buy Original Geely badge here,
          At least give the option la

          Like or Dislike: Thumb up 8 Thumb down 8
          • malaysia drives on the left side on Mar 29, 2023 at 1:48 pm

            What do you want with a LHD car here?

            Like or Dislike: Thumb up 18 Thumb down 2
    • Celup King on Mar 29, 2023 at 8:50 am

      All new Preve or Inspira? One shot kill all overpriced Peroduas & Jepunis Bsegment

      Like or Dislike: Thumb up 21 Thumb down 7
      • Raja Celup on Mar 29, 2023 at 9:15 am

        Both Preve and Inspira now dead model while Vios still reign supreme alive and kicking in full glory.

        Like or Dislike: Thumb up 16 Thumb down 16
      • Outalingam Crap on Mar 29, 2023 at 9:23 am

        No more usual Proton nomenclature nowadays, it’s all single alphabet followed by 2 numbers

        Like or Dislike: Thumb up 3 Thumb down 1
        • Hopefully no more halogen bulb rear light like the Proton Persona.

          Like or Dislike: Thumb up 6 Thumb down 1
          • lampu on Mar 29, 2023 at 8:31 pm

            Persona doesn’t have and never had halogen rear lights.

            Like or Dislike: Thumb up 2 Thumb down 5
  • FrankC on Mar 28, 2023 at 7:49 pm

    Too bad, there is no further developments from preve program instead taking an easier way out rebadge other geely model…

    Like or Dislike: Thumb up 13 Thumb down 25
    • Concerned citizen on Mar 29, 2023 at 1:45 am

      You dont understand business aren’t you? That’s how business run. If there’s high profit possibility, why not?

      Like or Dislike: Thumb up 39 Thumb down 3
    • Senduk on Mar 29, 2023 at 8:13 am

      R&d requires a lot of money. I guess their priority at the moment is to bring the company to stable profitability before doing such project

      Like or Dislike: Thumb up 47 Thumb down 0
    • Aikon on Mar 29, 2023 at 11:41 am

      Of course take easy way out. It is called working smart. Do you remember how poorly made the Preve was? I do because I had one. It was the last version but still not as well engineered as the Vios or City. That car cost too much for Proton to build as they didn’t have economies of scale. Just a matter of leveraging on a larger manufacturing base. Hope you’ve learnt something new today.

      Like or Dislike: Thumb up 19 Thumb down 2
  • honestly i would prefer binrui to be the preve replacement c segment sedan as it is a proper c segment car.

    Like or Dislike: Thumb up 27 Thumb down 2
  • It should get 48V starter too.

    Like or Dislike: Thumb up 4 Thumb down 4
  • Be honost china car not local on Mar 28, 2023 at 9:13 pm

    Nothing great

    Like or Dislike: Thumb up 12 Thumb down 21
    • Be honest japan car not local on Mar 29, 2023 at 5:48 am

      Right. Rebranding Daihatsu’s is nothing great.

      Like or Dislike: Thumb up 24 Thumb down 1
  • GengM on Mar 28, 2023 at 9:20 pm

    If Price above 60k and below 85k, Toyota vios will be in trouble..

    Like or Dislike: Thumb up 34 Thumb down 7
    • B40 spotted

      Like or Dislike: Thumb up 9 Thumb down 31
    • And ppl has forgotten Almera and City by now.
      Fiesta Polo already irrelevant.

      Like or Dislike: Thumb up 9 Thumb down 3
    • Raja Celup on Mar 29, 2023 at 7:55 am

      Same thing said last time about overhypped Preve vs Vios. Yet Vios still reign supreme while Preve banished out from existence EOL. Kah kah kah!

      Like or Dislike: Thumb up 15 Thumb down 20
  • Enough of promoting this Theophilus Chin la……

    Like or Dislike: Thumb up 17 Thumb down 7
  • Concerned citizen on Mar 29, 2023 at 1:42 am

    Another waste job by theophilus

    Like or Dislike: Thumb up 5 Thumb down 3
  • ridzwan on Mar 29, 2023 at 6:59 am

    Include turbo and paddle shifters please :”)

    Like or Dislike: Thumb up 7 Thumb down 2
  • Garbage. what a lousy design model not to be appreciated and recommended.

    Like or Dislike: Thumb up 6 Thumb down 21
  • Anonymous_C on Mar 29, 2023 at 8:12 am

    Proton has so much experience in sedan segment, will it be another rebadge exercise like previous x50, x70 and x90?

    Like or Dislike: Thumb up 4 Thumb down 2
  • Ground europe passenger on Mar 29, 2023 at 9:05 am

    if 20k cheaper than the vios why not, it’s no campro and punch anymore.

    Like or Dislike: Thumb up 8 Thumb down 4
  • Laugh on Mar 29, 2023 at 9:14 am

    If this comes in the turbocharged version.

    The already underpriced secondhand Preve will plunge even further.
    Die loh those current Preve owners.

    Like or Dislike: Thumb up 4 Thumb down 6
    • Why the hate on Preve tho?
      Legit question. Have owned one before?

      Like or Dislike: Thumb up 3 Thumb down 0
  • Outalingam Crap on Mar 29, 2023 at 9:22 am

    Dear Proton, please work a way out to whomp its current 1.5L NA engine with a 48V mild hybrid system to make its torque exceed 200Nm okay? C-segmenters are not really small anymore, so some form of boost is needed to make this car’s drive way less sluggish than perceived yea

    Like or Dislike: Thumb up 4 Thumb down 6
    • weighter on Mar 29, 2023 at 10:20 am

      New Vios even has less power and torque as the previous one, but Proton S50 shall have more?

      Like or Dislike: Thumb up 3 Thumb down 0
      • Outalingam Crap on Mar 30, 2023 at 12:18 pm

        Rightfully so, becoz car is longer and bigger in all dimensions hence the S50 is a C-seg instead of Vios being a D-seg

        Like or Dislike: Thumb up 1 Thumb down 2
  • MatKilat on Mar 29, 2023 at 9:59 am

    Tofu bergerak

    Like or Dislike: Thumb up 4 Thumb down 5
  • Hope Proton involvement is more than just designing grille this time. Maybe should add designing aircond vent as well.

    Like or Dislike: Thumb up 3 Thumb down 1
    • Law-abiding citizen on Apr 02, 2023 at 11:17 am

      I hope the opposite. Less Proton involvement more quality

      Like or Dislike: Thumb up 3 Thumb down 1
  • Anti plagiarism on Mar 29, 2023 at 10:26 am

    Nothing to be PROUD of. It is no longer a NATIONAL car, nor longer designed by local Malaysian engineers, fabricated by local Malaysias technicians and operators. I feel very sad how we turned into plagiarizing China product into our own and rebadged it as a national car? I want to puke.

    Like or Dislike: Thumb up 10 Thumb down 23
    • Lowprofile on Mar 29, 2023 at 11:47 am

      Why not proud? I am proud because it is a sound business decision. Who cares about NATIONAL car as long as it is affordable enough and has tech to match the Japanese. Perodua also not NATIONAL car mah with all the rebadging going on. Nobody cares lah actually. Just make it pocket friendly and give it the safety and tech that is contemporary, that is good enough for the majority.

      Like or Dislike: Thumb up 26 Thumb down 3
  • For those reading:
    1) Perodua used to copy from daihatsu but not anymore. Myvi is a homegrown design that daihatsu copies. Now the student teaches the teacher. get your facts right.
    2) What’s the problem with rebadge? ashamed? if you care about saving face, buy a mazda. nobody copies a mazda (except toyota, still). We just want a good product for ourselves, rebadge or not.

    Like or Dislike: Thumb up 9 Thumb down 9
  • With a total tax of over a 100% on CKD cars, whatever car launched will still be very expensive.

    Like or Dislike: Thumb up 1 Thumb down 0
  • dong gor on Mar 29, 2023 at 3:16 pm

    we have x50, x70, x90, and including this s50 = 4 models.
    how does it make up to 8 models by end of the year with S50?

    Like or Dislike: Thumb up 1 Thumb down 5
    • lampu on Mar 29, 2023 at 8:39 pm

      Saga + Iriz + Persona + Exora + x50 + x70 + x90 + S50 = 8 models?

      Like or Dislike: Thumb up 10 Thumb down 1
  • Ah siao on Mar 30, 2023 at 10:54 pm

    LoL replace geely logo on potong d, im not racist but you know, proton shud be our national car, not ah beng shaolin kungfu car, but whatever

    Like or Dislike: Thumb up 2 Thumb down 8
  • All that import tax duty in the name of protecting our national brand, which made malaysians drive a subpar car in terms of quality and safety.. just to see our national car brand, doing nothing except for changing a badge on a foreign car. Bravo malaysia

    Like or Dislike: Thumb up 5 Thumb down 0
 

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