During Mercedes-Benz’s ‘Mastering Transformation’ roadmap presentation, CEO Ola Kallenius said the company will change its design approach for future models. At present, the brand’s electric vehicles (EVs) look distinctively different to its internal combustion engine (ICE) models of a similar class, but this will no longer be the case moving forward.
The G-Class and its electric equivalent are proof of this shift, and the upcoming, next-generation CLA will continue this trend. “Our new design language will give our brand even more iconic status. ICE and BEV design will converge,” the company wrote in its presentation.
The idea is not dissimilar to what BMW has been doing for some time, in that a single model will be offered with a variety of powertrains, be it pure ICE, hybrid or EV. In BMW’s camp, the latest 7 Series and its EV stablemate, the i7, are not drastically different in terms of design, and the same also applies to the 5 Series/i5, X1/iX1 and others.
This “U-turn” of sorts will tie in with the brand’s reported decision to stop using ‘EQ’ to name its future EVs (EQA, EQB, EQS) after the first-generation models come to the end of their life cycles. The electric G-Class isn’t called the EQG as previously believed and is instead marketed as the G580 with EQ Technology.
Looking to sell your car? Sell it with Carro.
ICE car less aerodynamic coefficient and long hood hoarding valuable space from passenger compartment
Complicating design, battery-cells foor pan vs driveshaft tunnel rwd/ 4matic floor pan
The soap bar design really hit them in the gut lmao
future merc, more plastic interior.
it’s not the problem of the EV design too far from ICE, it’s that their EV design is ugly.
Engineered to move the human spirit
The future of the automobile
The best or nothing
Well, mistake made, move on and hopefully MB will able to turn things around this time.