Isuzu D-Max still 2nd best-selling pick-up in Malaysia in 1H 2025 – 3,081 units sold, 16% market share

Isuzu D-Max still 2nd best-selling pick-up in Malaysia in 1H 2025 – 3,081 units sold, 16% market share

Isuzu Malaysia has announced that its D-Max pick-up truck remains the second best-selling model (behind the obvious market leader, the Toyota Hilux) in the one-tonne segment for the first half of the year. The company sold 3,081 vehicles over the past six months – mainly driven by strong demand in the first quarter – for a market share of 16%.

As expected, models equipped with the base 1.9 litre Ddi BluePower turbodiesel engine make up the lion’s share of sales, accounting for 85.8% of the overall figure. The highest-spec 1.9 litre model, the Premium 4×4 A/T, is among the top sellers of the range, which also saw the debut of the Low Ride model in February.

“The results achieved this year reaffirms the trend we have observed since last year when pick-up truck enthusiasts and passenger car converts alike have discovered the benefits of owning and driving these highly capable Isuzu D-Max trucks,” said CEO Tomoyuki Yamaguchi. “We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers.”

Isuzu D-Max still 2nd best-selling pick-up in Malaysia in 1H 2025 – 3,081 units sold, 16% market share

Could the new 2.2 litre MaxForce engine come to Malaysia this year?

According to COO Kenichi Kudo, Isuzu Malaysia will be focused on expanding its presence beyond its showrooms in the second half of the year, providing “immersive experiences” to reach more potential customers.

The company will also likely be working on bringing in the latest 2.2 litre Ddi MaxForce engine to replace the 1.9 litre mill. Sporting a high-flow lubrication system and a high-swirl combustion chamber to improve combustion efficiency, the new oil-burner makes 163 PS and 400 Nm of torque (up 13 PS and 50 Nm) and is claimed to offer a 10.7% reduction in extra-urban fuel consumption. It’s mated to an also-new eight-speed Rev Tronic automatic transmission, replacing the outgoing six-speeder.

GALLERY: 2024 Isuzu D-Max Premium 1.9L 4×4 A/T facelift


GALLERY: 2024 Isuzu D-Max X-Terrain 3.0L 4×4 A/T facelift

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • LoneOpinion on Jul 29, 2025 at 12:43 pm

    85% of the sales is the 1.9..and yet.. All you guys review is the 3.0…most want to know about the 1.9 not the 3.0

    Like or Dislike: Thumb up 5 Thumb down 0
    • The 1.9L Premium unfortunately has incomplete ADAS. The product planning not that good. Maybe when they launching the new 2.2P engine, they should equip the premium version with complete ADAS and price it competitively close to what it is now.

      Like or Dislike: Thumb up 0 Thumb down 1
      • Bring in the mu-x 2.2 4wd with complete Ada’s like in Australia.
        In Indonesia, they have the mu-x 1. 9 4wd but no adas.

        Like or Dislike: Thumb up 0 Thumb down 0
  • Champien on Jul 29, 2025 at 1:28 pm

    These D segment pickup
    serves as comfortable robust 4×4 as company vehicles against rough road terrain and rough usage too,

    Very important for playing it’s role for a Essential line economy.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Aimannnn on Jul 29, 2025 at 2:18 pm

    Imagine if they bring 4×2 version of premium spec or X-Terrain. I’m sure more sales for Isuzu as not everyone want 4×4 version but want the high spec 4×2.

    Like or Dislike: Thumb up 1 Thumb down 0
    • The current Dmax 4×2 auto plus is quite well equipped for 110k and is popular because it looks exactly like a 4×4. Funnily, other brands still not bringing in 4×2 High Rider with automatic despite there is demand in Msia.

      Like or Dislike: Thumb up 0 Thumb down 0
 

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