We’ve just passed the half way mark of 2015 (where did the past six months go?) and no new car has created a bigger impact than the Honda HR-V. Since its local launch in February, the compact SUV has collected an astounding 18,027 bookings (up to June 30).
Of the over 18k names on Honda Malaysia’s books, the company will be happy to note that 64% are for the RM118,229 top-spec V (11,481 units), followed by 19% (3,449 units) for the RM108,027 mid-spec E and just 17% (3,097 units) for the RM98,690 base S. Prices are OTR with GST and insurance.
Honda Malaysia (HM) has managed to clear 7,374 units from its backlog of orders so far, and the current waiting list for an HR-V is four to five months depending on variant and colour. It stretched up to six months at one point, but HM is targeting a maximum of one to one and a half months by year end.
Those who follow the Malaysian car industry would know that the HR-V wasn’t the first of its kind to reach our shores, but while Peugeot and Ford hacked open a small B-segment SUV trail, Honda brought a bulldozer to the party.
Armed with a powerful brand and a convincing product, the company isn’t even considering the 2008 and EcoSport as classmates, but is instead targeting smaller C-segment SUVs like the Mazda CX-5, Hyundai Tucson and Kia Sportage. Such audacity; but not without merit, as we explain in our review of the HR-V.