BMW and Vogue team up for F01 BMW 7-Series

F01 7-Series

Fashion is an unusual subject for this blog, but it does prop up sometimes whenever car manufacturers do things that fuse their cars with the subject matter. The Mercedes-Benz Fashion Week is a yearly affair and I personally watched a BMW MINI fashion show at MINI Plant Oxford back in 2006.

After all, it is their target market, all these upper society fashionable people surely must get to their parties in stylish transport.

BMW collaborated with Vogue magazine to create a new special edition BMW 7-Series Individual. It was a project between BMW design chief Adrian van Hooydonk and Vogue Italia editor Franca Sozzani. They also held a Vogue & BMW New York Fashion Week party to commemorate the car. This happened in February this year. What a cheeky thing to do at an event officially sponsored by Mercedes-Benz, haha!

There is a short video after the jump – even if you are not interested in such a thing there is some nice footage of the F01 7-Series in question to admire.

BTW, the F01 is in Malaysia.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • woww…. out of the box effort!

    cheers!

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  • mystvearn on Mar 22, 2009 at 4:28 am

    This all started when LG and Prada decided to make a phone. For the same price you can get better SE phones. Now its on to cars. I wanna say for the same price you can get better, but then its really limited to the S-Class and this. Not sure Jag has something in this price range. RR and Bentley looks abit off.

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  • Paul Tan on Mar 22, 2009 at 4:30 am

    Jag has the XJ… but its getting old. Surprisingly the XJ 3.0 V6 is a little lighter than the new XF 3.0!

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  • MyviKiller on Mar 23, 2009 at 5:38 am

    If it's American Vogue I'm sure Anna Wintour will put in more animal skin… Leopard skin anyone?

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