The Great Wall of China will be expanded to Europe! Not the famous structure, but the carmaker. I.M. Group, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu, has signed an agreement to import vehicles from Great Wall Motor Company Limited into Europe starting 2010.
Great Wall, which has a range of cars that look a lot like Toyotas, will be initially introduced to the Baltic states of Estonia, Latvia and Lithuania. Launches in Scandinavia, the UK and Ireland are planned for 2011. The brand’s Wingle pick-up truck was caught testing in Malaysia some time ago, but no news of its introduction so far.
I.M. Group assures that Great Wall’s Europe bound cars were designed and built specifically to meet EU vehicle type approval standards. “This will ensure that Great Wall models deliver high standards of crash-worthiness, equal to those of modern European and Japanese vehicles,” said the statement.
Hong Kong Stock Exchange listed Great Wall Motor Company employs over 22,000 people and has the capacity to build 800,000 vehicles annually.