Kia reaches 10 millionth vehicle export milestone

Kia has reached a significant milestone in vehicle exports – its 10th millionth export vehicle, a Snow White Pearl Optima sedan, was shipped yesterday to the US market from Kia’s main shipping hub, Pyeongtaek Port, located 80 km southwest of Seoul.

To commemorate this milestone event, a celebration ceremony was held at Pyeongtaek Port which was attended by some 400 guests including Kia Motors vice chairman & CEO Hyoung-Keun Lee, local government officials and numerous foreign dignitaries stationed in Korea.

Kia reaches 10 millionth vehicle export milestone

It’s a long way from 1975, when a small quantity of Kia Brisa pick-up trucks were shipped to Qatar, an event which also marked South Korea’s very first automotive export. The cumulative five millionth export took 30 years to get to, in March 2005, but that same number to bring it to ten has been achieved in just six years.

Its worldwide market footprint has also grown dramatically, from 10 countries in the 80s to 156 countries today. In terms of cumulative exports units, the US leads the way with 4.27 million, followed by Europe with 2.45 million. In the Asia-Pacific, the figure is 0.88 million. By model, the A-segment Picanto is Kia’s most popular export unit, with 764,453 cumulative units shipped, followed by the B-segment Rio and Sorento SUV, with 747,554 units and 656,446 units shipped, respectively.

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