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Hyundai has introduced the production version of its Genesis Prada in Korea, two years after a special edition was unveiled at the Seoul Motor Show. The limited edition variant is based on the 2012 Genesis sedan, equipped with a 430 PS Tau 5.0 GDi engine.

The company says the the joint project is the result of both companies’ approach to create a highly unique version of the Genesis model, addressed to the most sophisticated clientele.


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The edition comes in three special colours, these being Black Nero, Blue Baltico and Brown Moro, and these are applied with a three-layer coat technology with stereoscopic gold pearl.

Dark chrome accents, in a nod to the unique palladium-coated buckles on Prada’s bags, are to be found, with the radiator grille, emblem and door handles wearing the material. The innovations introduced by Prada include also 19-inch alloy wheels and an outer, wedge shaped antenna.


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Inside, there’s definitely no shortage of leather – the dashboard and the upholstery in the Genesis Prada get the artisan-crafted treatment in the form of “saffiano” leather, which is Prada’s signature top quality leather. Genesis Prada badging and a GP500 emblem round off things with this one.

Hyundai says the car will be produced by customised personal orders, and that it will work together with Prada to carry out exclusive VIP marketing activities on the vehicle, of which there will only be 1,200 units available for the Korean market. There are plans to offer the car to a limited number of Middle Eastern and Asian countries, including China, at a later point.