MINI Coupé – teased on video in a reveal film

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MINI Coupé – teased on video in a reveal film

BMW has presented the first video impressions of its new MINI Coupé in a 50-second reveal film. The flick is a teaser for the launch of the car, and also leads into the new MINI campaign, which is tagged “Another Day. Another Adventure.”

The reveal film on MINI’s YouTube channel has the vehicle in a variety of locations around the globe, such as Rio de Janeiro, Iceland and Hong Kong, all aimed at showcasing it as the ideal companion for every adventure. Shot in the style of a movie trailer, the video previews three new MINI commercials set to go on air from September on.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • RQquater on Jun 22, 2011 at 3:06 pm

    Anthony, any Super GT 2011 RaceQueen Pageant pictures and news at Sepang to share us who can’t afford the tickets??

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    • Anthony Lim (Member) on Jun 22, 2011 at 3:26 pm

      Didn’t go for it, so unfortunately, no titillating photos to be had.

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  • T4VR-Ralph on Jun 22, 2011 at 3:14 pm

    hatchbacks should stick to hatchbacks…
    that’s what makes them hatchbacks

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    • I hate hatchbacks on Jun 22, 2011 at 3:57 pm

      This Mini is not really a hatchback. It will be a 2-seater with a hatch, like Nissan 370Z.

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  • alldisc on Jun 23, 2011 at 8:03 am

    this car is weird looking!

    but i like to be different, so i will say yes.

    still, a little ugly though.

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    • CK on Jun 23, 2011 at 2:12 pm

      if you like to be different, go wear spandex during wedding dinners

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  • Citroen DS3 on Jun 23, 2011 at 1:00 pm

    So this is a mini-cooper-S-like with lower roofline, purely 2 seater.. sleeker look.. borderline between a BMW Z series and a Merc SLK? Or like an enlarge daihatsu copen??

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  • CK on Jun 23, 2011 at 2:11 pm

    weird but likeable .. like pokemon

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