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Carmakers usually announce “from XXX” prices, with the lowest price possible sticker price to attract punters. That sum, as advertised, usually buys you the variant that is on the complete opposite side of the scale than the car pictured, which will have all the bells and whistles.

Here’s a different approach. China’s MG is not just back in the UK, it’s going to dive into the ultra competitive supermini segment. The European MG3, which will reach UK showrooms in September, is priced at £9,999 (RM49,772). Not from £9,999, but ending at £9,999 for the top MG3 3Style spec you see in these pics.

The spec sheet is quite long. Standard kit across the board includes LED DRLs, six airbags, ESC and electronic hill hold, with all but the £8,399 (RM41,816) entry model featuring a high quality DAB audio system. The mid-range MG3 3FORM (£9,299, RM46,297) includes air con, DAB radio, Bluetooth and audio streaming, leather steering wheel and steering wheel audio controls.

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The range topping MG3 3STYLE with 16-inch “Diamond” alloys, sports body styling pack, cruise control, automatic lights and wipers and reverse parking sensors is priced at £9,999. All MG3s come with a 106 PS petrol engine with a five-speed manual. For persepctive, the Ford Fiesta is priced from £9,995 for a bare bones 60 PS three-door Studio model.

Possibly even bigger news, especially for young drivers, is a class leading predicted insurance group rating of just 4E, which is less than half the rating of equivalent competitor products. “With all models in the range priced below £10,000 and insurance expected to be just 4E, we can offer this type of product at a price position that no competitor can match,” MG sales & marketing director Guy Jones said.

Brits who want a cheap and well equipped supermini, and don’t mind explaning to their neighbours that MG is now Chinese have a good option here. Looks decent, too. Click here to see the Chinese market MG3 that we snapped live at Auto Guangzhou 2010.

In April, Federal Auto and SAIC (owner of MG) signed an MoU to reintroduce the brand in Malaysia.