Undoubtedly wanting to make a significant contribution to the Volkswagen Group’s aim of becoming the world’s biggest car manufacturer by 2018, Volkswagen Group Malaysia (VGM) has set its sights on a very lofty goal – to sell 20,000 units in 2014.
This is more than double the 2013 sales figure – last year the company sold 9,528 units, a dip from its sales record of 12,003 units in 2012. The ambitious target was announced by VGM’s newly-appointed managing director Christoph Aringer at a press conference yesterday.
Playing a big role in VGM’s aggressive push for more volume will be its brace of locally-assembled models, which are expected to account for about 65% of the total sales figure. The company currently assembles the Passat and the Polo sedan and hatchback at DRB-Hicom’s automotive complex in Pekan, Pahang. The Jetta CKD will soon make it four, as confirmed by VGM’s local-assembly partner last month.
Also announced are the company’s plans to increase local content in its locally-assembled cars – with the Polo hatchback (which Volkswagen Group Malaysia predicts will sell 3,500 units a year) eventually reaching at least 40% local content status – which would allow it to gain import duty exemptions in other ASEAN countries. One of the planned equipment changes is a switch from the Indian-sourced Apollo tyres the car is currently sold with to locally-made Goodyear items.
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AI-generated Summary ✨
Comments express skepticism about Volkswagen Group Malaysia's 20,000-unit target, citing concerns over poor after-sales service, high maintenance costs, and reliability issues, especially with DSG transmissions. Many complain about expensive repairs, long wait times for parts, and low resale value. Some suggest that VW should focus on improving quality and service before setting ambitious sales targets. Overall, sentiments are critical towards VW's reputation, after-sales support, and product reliability, highlighting a lack of confidence in achieving the set goal.