http://www.youtube.com/watch?v=9wDPPmHBZu0

Here’s something to brighten up your day – Toyota Canada pulled off this amazing commercial entitled Like You’ve Never Seen It Before and starring the North American-market version of the Toyota Corolla, making use of every camera setup and technique you can think of (and even some you haven’t).

The 60-second spot, created by Saatchi & Saatchi Canada, featured 99 cameras – mounted on looping roller coaster-esque rigs, on jumping RC cars, side-by-side on a fancy The Matrix-esque “bullet time” setup and even on a turtle – to shoot the Corolla driving on a wide expanse of tarmac. In all, the advertisement was shot over four days.

The end result is interesting, don’t you think? It seems Toyota is aiming to match Honda in the quirky commercial stakes, the latter building a Rube Goldberg machine out of Accord parts in one spot and creating a commercial full of optical illusions for the CR-V. Even Peugeot is upping its game with the recent bonkers spot for the Peugeot 208 GTi 30th.

http://www.youtube.com/watch?v=2Z-YXyi8UTU