A message written on Earth and seen in space, that’s the premise of this one – the novelty is that the message was crafted out by way of car. Eleven cars, to be exact, all Hyundai Genesis luxury sedans.

When the 13-year-old daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai decided it was going to come out with a novel way to share her thoughts by writing a personal message in giant lettering big enough to be read from space.

The message was imprinted on the Delamar Dry Lake in Nevada, with 11 Hyundai Genesis cars utilised to draw it out. The scale of the message speaks for itself – size-wise, it’s one a half times the size of New York’s Central Park, and measuring 5.55 square kilometres, the creation has been officially recognised as a Guinness World Record as ‘the largest tire track image’ ever made.

Choreographing the moves for the final drawing of the message took weeks, with plotting being drawn with the aid of GPS so the layout could be mapped and the drivers would know exactly where to drive. A multitude of cameras were used to capture the whole event, which looked like it was a logistics nightmare. Yes, it’s an indirect plug for the Genesis, but neat – and touching – stuff nonetheless.

Hyundai Genesis 3.8 GDI V6