Spy-Shots of Cars

As part of its master plan to outdo arch rivals, BMW and Mercedes-Benz, Audi will not produce an MPV to compete with the likes of the former’s 2 Series Active Tourer. Yes, you read that right. In a rare move of turning its nose up at a potentially-profitable model, Audi chief, Rupert Stadler, has told Automotive News Europe that Ingolstadt will focus on building SUVs instead.

“We decided on an SUV with the Q1 because SUVs have a higher conquest rate than MPVs, even in the compact segments,” said Stadler. “Consumers are more likely to switch to an SUV and are more likely to pay a premium price because SUVs are considered more emotional. We would rather be the emotional choice than the rational choice,” he added.

Audi prologue Avant

If one thinks that Audi is finally getting its mojo back, think again. As much as Audi wants to be perceived as the more emotionally-driven brand of the trio, a decision to go back on a potential A8 wagon – inspired by the Audi Prologue Avant concept (above) – says otherwise. “We doubt there would be enough demand to justify building such a model,” commented Stadler.

The models that Ingolstadt will build, on the other hand, have been confirmed as the Audi Q1, Q8 and Q6 – the latter’s name is still pending confirmation. The Q1 is set to arrive on the scene as the smallest SUV in 2016. Based on the MQB platform, it will most likely pluck its drivetrain options from the Audi A1. At the other end is the Audi Q8, which is expected to arrive in 2019 and sit atop the Audi Q7.

GALLERY: 2015 Audi Q7

GALLERY: BMW 2 Series Active Tourer driven in Austria