PSA Peugeot Citroen (PSA) and Bolloré have entered into a strategic cooperation agreement that covers vehicle production and distribution as well as car sharing, leveraging the two groups’ respective expertise and experience.

Bolloré is already present in the electric mobility market, having rolled out several electric vehicles such as the Pininfarina-designed Bluecar, Bluesummer, Bluebus and Bluetram. It also operates an EV car sharing network in several cities in France (Paris, Lyon and Bordeaux and their outlying towns) and other countries via dedicated subsidiaries.

The electric vehicle that will be distributed by PSA is the Bluesummer pictured here, a four-seat cabriolet designed by Bolloré, with an urban driving range of 200 km. The agreement also provides for the assembly of Bluesummer cars at PSA’s plant in Rennes from September 2015, with installed capacity of 15 vehicles per day for a maximum of 3,500 vehicles per year.


The collaboration is also aligned with both parties’ common goal of becoming a leading player in the car sharing market, which will account for a significant portion of the new mobility economy in Europe, alongside public transport solutions. After Europe, a joint venture will deploy car sharing solutions worldwide using EVs as well as low-emission internal combustion vehicles. In Malaysia, COMOS is pioneering electric car sharing with a fleet of Renault Zoe EVs.

“The agreement signed between our two companies reflects the vision that Vincent Bolloré and I share of clean, sustainable mobility solutions that enable us to provide our customers with the freedom to get around, which we consider a fundamental right in today’s society,” said Carlos Tavares, chairman of the managing board of PSA.

With this tie up, don’t be surprised to see more of the quirky Bolloré Bluesummers buzzing around the next time you holiday in France.