New VW budget brand in 2018, confirms Winterkorn

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The Volkswagen Group’s new budget brand, which is no new topic of course, has been finally confirmed, and by none other than chairman Martin Winterkorn himself.

Winterkorn, who recently survived Ferdinand Piech’s attempt to oust him, confirmed the news in an interview with German newspaper Bild, Autocar reported.

The budget brand is set to debut in 2018 and will initially launch an SUV, saloon and hatchback. All will be built in China and starting prices will range from 8,000 to 11,000 euros (RM33,325 to RM45,822). The cars will be sold in China, but India, South America, Eastern Europe, the Baltic region and Africa are all potential markets. There are no current plans for the brand in Western Europe.

The UK mag’s report says that the German giant has long struggled to meet its internal minimum standards for manufacturing while still meeting the budget constraints imposed by building a budget car to be profitable. Other examples of budget brands are Renault’s Dacia and Nissan’s Datsun, focusing on Europe and Asia/Russia respectively.

The new brand will be the VW Group’s 13th after Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, Volkswagen, Ducati, MAN, Scania and Neoplan.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • kroni on Jun 29, 2015 at 12:13 pm

    This budget car will be premium in Malaysia.

    Like or Dislike: Thumb up 17 Thumb down 1
    • Tanjung Salim on Jun 29, 2015 at 12:47 pm

      No thanks to *Foton.

      *a car brand from China.

      Like or Dislike: Thumb up 4 Thumb down 2
      • No Foton also no cheap

        Like or Dislike: Thumb up 4 Thumb down 1
        • Same L0rrrr on Jun 29, 2015 at 2:52 pm

          No matter how budget it is, it will be more expensive than Proton for sure.

          Proton can’t survive without protection! As i always say, Proton should free packs of condom along with new cars, coz PROTECTION DA BEST!

          Like or Dislike: Thumb up 14 Thumb down 3
          • Billy on Jun 29, 2015 at 3:01 pm

            I have gotten you all the VVIP seats today.

            1. “2014 Passat Owner”
            2. “Passat 2013 Owner”
            3. “2015 Jetta Owner”
            4. “VW Cybertroopers”
            5. “VW owner JB”

            Happy copy and paste :)

            Like or Dislike: Thumb up 11 Thumb down 1
          • bryin on Jun 29, 2015 at 9:03 pm

            Protection is everywhere, even in China

            Like or Dislike: Thumb up 0 Thumb down 0
        • Haha, I din’t see any vw break down nowadays but I did saw a polo after ram into waja and still able to drive away. lol Since VW is so reliable ofcoz many ppl will buy.

          Like or Dislike: Thumb up 1 Thumb down 0
    • Gargantia on Jun 29, 2015 at 1:16 pm

      In Malaysia all budget car with foreign brand will turn to budget car with premium price!!! aka Bolehland industry “cronies right kingdom”.

      Like or Dislike: Thumb up 9 Thumb down 2
  • Crasher7 on Jun 29, 2015 at 12:15 pm

    In Malaysia, it will be RM33,325 to RM45,822 before tax

    Like or Dislike: Thumb up 2 Thumb down 0
  • More budget than the current one?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Doesn’t matter.
    When comes to Bolehland, it’s RM 90K to RM 100K.
    “Budget Car”. LOL

    Like or Dislike: Thumb up 21 Thumb down 1
    • Hero1 on Jun 30, 2015 at 3:34 pm

      Now polo is on raya promotion only rm83k and polo is not junk but good in performance and handling.

      Like or Dislike: Thumb up 1 Thumb down 1
  • farghmee on Jun 29, 2015 at 1:29 pm

    JV ngn proton je la.

    Like or Dislike: Thumb up 1 Thumb down 1
  • 10 grand car probably become 100 grand car in Malaysia.

    Like or Dislike: Thumb up 3 Thumb down 0
  • OMG, cannot even sort out their standard offering with faulty products wanna sell budget?

    So aside from the engine and gear box, the budget version will also include faulty aircond, lousy suspension and crappy radio.

    Like or Dislike: Thumb up 1 Thumb down 1
    • tun m on Jul 01, 2015 at 1:40 pm

      sell budget doesn’t mean it’s faulty. maybe it produced by cut some cost. like basic model.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Budget on Jun 29, 2015 at 2:51 pm

    VW Budget brand? @@” I thought they are already budget enough? This Proton of Germany belongs to the “luxury car” category meh?

    Like or Dislike: Thumb up 6 Thumb down 2
    • kadajawi (Member) on Jun 29, 2015 at 5:44 pm

      VW is middle of the road, like Ford, Toyota, Honda, … maybe seen as slightly above that in Germany. VW has 2 brands in Europe placed below VW… Seat and Skoda. Then comes VW and above that Audi.

      Like or Dislike: Thumb up 1 Thumb down 0
  • heybadigol (Member) on Jun 29, 2015 at 4:26 pm

    If VW makes a budget brand, does it mean it will come with only 3 tyres? One less tyre means lower cost right?

    Like or Dislike: Thumb up 0 Thumb down 4
    • ceq deq on Jul 01, 2015 at 1:43 pm

      haha. so funny meh. maybe it’ll come with no tyre but with wings so the car can fly. hahaha. budget brand will made vw more affordable for people who love it to buy it

      Like or Dislike: Thumb up 0 Thumb down 0
  • sempoi on Jun 30, 2015 at 8:59 pm

    dekat singapore harga kereta lagi mahai…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Hmm... More Hmm... on Jul 01, 2015 at 7:55 pm

    Sometimes I just wish that Dr. M just goes F***it! Sc**w budget and premium, no budget! build best of best and sell elsewhere else but M’sia… perhaps then the only bashings is Proton too exp? Lol… Yea, I know it wont happen, that’s why it’s just a wish…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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