Hyundai announced the launch of its N performance sub-brand at this year’s Frankfurt Motor Show, alongside its Vision Gran Turismo concept. Now, the Korean carmaker has released this commercial to mark the “beginning of N.”

No launch date has been associated with any of the suggested models that will originate from brand N yet, though. In the video, we are shown the origins of the new high-performance division, beginning with the i20 B-segment hatchback that has been retooled for WRC duty.

With inspiration from motorsports, the video also highlights the development of the models at the Namyang R&D centre, as well as the Nurburgring. Also shown are two models that could be initially introduced under the N nameplate.

The first appears to be a hotter version of the i30 hatchback, wrapped in camouflage. There have been sightings of the hardcore version of the C-segment hatch, which, according to Hyundai WRC Championship boss, Michel Nandan, will spearhead the introduction of the N division.

Occupying more screen time is a souped-up Hyundai Veloster known as the Midship (or RM15). That vehicle debuted at the 2014 Busan International Motor Show as a concept. Under the hood of the mid-engined, rear-wheel drive concept is a 2.0 turbocharged four-cylinder engine.

The mill outputs 295 hp and 383 Nm of torque that is sent through a six-speed manual transmission. In terms of performance, the concept will make the century sprint in 4.7 seconds. The car also gets treated to a wide-body kit with generous application of performance-suggesting stickers.

Hyundai’s N division is reminiscent of BMW’s M and Mercedes-AMG, with the former’s chief engineer, Albert Biermann, currently at the helm of its development programme.

GALLERY: Hyundai i30 N spied at Nurburgring