FCA to copy Tesla Model 3 if it’s profitable, says Sergio

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Despite the new Tesla Model 3 racking up a very high amount of pre-orders, Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne has revealed his reservations about the model’s profitability. According to Automotive News, the charismatic FCA boss remains skeptical, but said that if Tesla proves him wrong, he would gladly join the bandwagon, producing a similar model in 12 months’ time.

“I am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable,” Marchionne said. “(If Tesla) can show me that the car will be profitable at that price, I will copy the formula, add the Italian design flair and get it to the market within 12 months.”

The Tesla Model 3 is a four-door, all-electric vehicle that was launched earlier in April this year. Priced at USD$35,000 (RM138k), the most affordable Tesla yet proved to be an instant hit, reportedly collecting a total of 115,000 pre-orders in just the first 24 hours of the order books opening.

When asked if the FCA would be late to the party, Marchionne said that it was “better to be late than sorry.” It’s no secret that the FCA boss is not the biggest fan of electric vehicles himself. Despite having a Fiat 500e in his arsenal, reports claim Marchionne has even publicly told customers to not buy one because each model loses his company roughly USD$14,000 (RM55k).

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Chris Aaron

With an equal passion for fast cars and everyday workhorses, Chris Aaron maintains a passion for European makes, Formula 1, playing the electric guitar and spending endless hours on the PlayStation - first-person shooters and the Gran Turismo franchise are his favourites. He also finds it strange to have written this in the third person.

 

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