Toyota to focus on user experience with CES concept

Toyota to focus on user experience with CES concept

At next year’s Consumer Electronics Show (CES) in Las Vegas, Toyota will reveal a new concept vehicle that will emphasis on the importance of user experience (UX) in the development of automated vehicles and robots.

Beyond that, the company is keeping mum on the details, and there isn’t even a teaser image to get things rolling along. However, we are told that the concept is produced by Toyota’s Calty design studio in California, and will make its debut during a press conference.

Toyota’s premium division, Lexus, showcased its UX Concept in Paris this year, which came with electrostatic switchgear and catered towards an urban audience living in a connected environment. Toyota’s CES concept could be a continuation or an expansion of such an idea.

Aside from the concept, Toyota will also introduce its next generation framework for connected vehicles and telematics systems. This is likely the result of Toyota’s collaboration with Microsoft, which saw the launch of Toyota Connected earlier this year.

GALLERY: Lexus UX Concept

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Kunta bin Kinte on Dec 16, 2016 at 11:16 am

    Toyota global is good. They care for their users and emphasize on safety

    UMW Toyota different. They are crony GLC owned and only in 2016, they give all their cars VSC. The past 15 years, completely did not bother to give Malaysians VSC when all their cars globally had VSC.

    Like or Dislike: Thumb up 5 Thumb down 5
  • Braking failure solve?

    Like or Dislike: Thumb up 3 Thumb down 2
  • Jimmy on Dec 16, 2016 at 6:02 pm

    Milo tin feel has never been a major focus, why hor, rakan-rakan Jepunis?

    Like or Dislike: Thumb up 0 Thumb down 0
 

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