At next year’s Consumer Electronics Show (CES) in Las Vegas, Toyota will reveal a new concept vehicle that will emphasis on the importance of user experience (UX) in the development of automated vehicles and robots.

Beyond that, the company is keeping mum on the details, and there isn’t even a teaser image to get things rolling along. However, we are told that the concept is produced by Toyota’s Calty design studio in California, and will make its debut during a press conference.

Toyota’s premium division, Lexus, showcased its UX Concept in Paris this year, which came with electrostatic switchgear and catered towards an urban audience living in a connected environment. Toyota’s CES concept could be a continuation or an expansion of such an idea.

Aside from the concept, Toyota will also introduce its next generation framework for connected vehicles and telematics systems. This is likely the result of Toyota’s collaboration with Microsoft, which saw the launch of Toyota Connected earlier this year.

GALLERY: Lexus UX Concept