Audi design boss Marc Lichte has produced the first teaser image of the new A6, A7 and A8 sedans in an interview with L’argus.fr. The photo shows the front ends of the three cars, indicating that while they share the same basic design DNA, they will no longer follow the “same sausage, different length” policy of the past.
All feature a flatter six-point singleframe grille, but the A8’s is the tallest of the bunch, and is flanked by horizontal headlights, giving it a more blunt appearance not unlike the Q7. It also has a square-jawed look courtesy of wider air intakes on either side, with plenty of chrome detailing providing the luxury sedan with a more stately look.
By contrast, the A7 is far more aggressive thanks to a lower-profile grille and angled headlights that give it a mean scowl. The side air intakes are also larger, and there’s also a protruding chin spoiler. It appears that this will be the closest in look to the prologue concept that heralded Audi’s new design language.
The A6 splits the difference between the two, with larger headlights and grille compared to the A7, plus a U-shaped air intake that goes under the grille. Lichte also talked about the differences at the rear, with the A8 getting a chrome bar that extends across the tail lights, and the A6 receiving a thinner band; the A7 goes without it. The A8 and Q8 will also get an ultra-thin LED strip for a more refined light signature.
Expect the A8 to be unveiled first – it’s set to be revealed in the summer before making its world premiere at the 2017 Frankfurt Motor Show. The A7 and the A6 will likely follow in that order soon after.
SPYSHOTS: 2018 Audi A6
SPYSHOTS: 2018 Audi A7
SPYSHOTS: 2018 Audi A8
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ugly la this new direction
Fail
The objective of the new design language is to make all these 3 models look as close/similar to each other as possible. Even the sketch looks same…
Theophilus Chin can design better
IF what U said is true, Audi can sack its designer NOW
This oso will be new design language for hyundai
looks like angry bird fail version
remind me of goatse… yup spread that wide open
After the departure of Walter De Silva in 2015, it seems that there is no excitement in audi design anymore. Why la that guy retire so early..
Looks good. Volkswagen group produces good cars.
Better than all Japanese cars out there, no wonder Altis and Camry cannot sell. Toyota uses old technology and the cars are overpriced. Too many unsold Camry in second hand dealers, no one wants them.
Honda Salesman spotted.