Volvo has begun teasing the arrival of the all-new XC40, soon to be the latest addition to its SUV line-up that includes the XC90 and XC60. The teaser images attached will certainly be welcomed by fans of macro photography, as they show some of the materials that will be used on the highly anticipated small SUV.
As you can see, there’s plenty of textures on show, with inspiration coming in the form of driftwood, street fashion, city architecture, high-end designer goods and popular culture, among others. Volvo says the XC40 is a new take for the company, allowing its designers the freedom to craft a car that exudes vibrancy, individuality and playfulness – things that it claims are missing in the small SUV segment.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, chief design officer at Volvo Cars.
Therefore, the XC40 will be offered with a broader and more spirited colour palette to reflect the many personalities of its drivers. “Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, senior vice president design at Volvo Cars.
“We took inspiration for the XC40 colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident,” added Ebba Maria Thunberg, vice president of Colour & Materials at Volvo Cars.
For the XC40, interior colour choices include a Lava Orange carpet, Oxide Red upholstery and many other trims and materials. The cabin also features natural, felt-based carpets, headliners and door inserts to lend a modern touch to things.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” explained Ebba Maria Thunberg.
GALLERY: Volvo XC40 spyshots
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Wait 6 months later, Honda lord come out same same at half the price.
No need buy anymore, can just “rent” on per usage basis with Lynk & co. Same Volvo tech, at way cheaper, or can own the Volvo, proper luxury and comfort unlike Jepunis copycat.
If rent car, why need to wait for Volvo? Just go rent-a-car.
Japanese lord or Japanese Two Balls?
Meanwhile, Geely Group climbed 67 spots to 343rd in Fortune 500 list.
Majulah Geely group. This XC40 already looks promising, it’ll definitely be a hot seller.
Volvo > all
Geely > all
No need tease here and there, Volvo Malaysia please bring in the new XC60! And price it well, sure sell like S8+